Start: Tuesday, March 28, 2017 at 6 p.m.
End: Tuesday, March 28, 2017 at 8 p.m.
640 Massachusetts Ave NW
Washington, District of Columbia, United States 20001
The Future of Travel Storytelling
Storytelling, the art of making an emotional connection between customer and product, has become the buzzword du jour. While this powerful activity can have a meaningful impact, the playing field and techniques keep changing. This landscape makes storytelling mastery essential to driving inspiration, interest and consideration in travel.
Join us as we examine the rise of content marketing and brand storytelling, traditional media channels, and storytelling to motivate action. Expert panelists from across the travel industry will discuss storytelling, how it affects what they do, current trends, and the future of storytelling in hospitality and travel.
Networking, light refreshments, and hors d'oeuvres will follow the panel.