Course Description:

An examination of marketing issues specific to the sports industry, based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications, and strategy of mainstream marketing. Course content will include a historical overview of sports marketing, delving into areas such as the team-side versus agency-side of the industry, including sponsors and corporations, sporting goods, special events, and sports enterprises in general.