Course Description:

A review of how to develop and apply essential data in marketing decision-making in the sports industry, including database design, website development and management, privacy issues, and social media. This course considers the application of marketing principles, research methodologies, design implementation, and the analysis and interpretation of data. Incorporating horizontal and vertical distribution systems that integrate with the digital marketplace, the role of technology is explored in relationship to providing management the necessary support and maintenance of customer profiles. Students will gain an understanding of distribution channels, segmentation, demographic characteristics, and e-marketing methods and their applications.