Managing a Franchise Business
| Course Number: | XCPD-462 |
| Related Programs: | Certificate in Franchise Management |
Course Description:
It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. A franchise business has many unique and diverse needs that must be effectively addressed through a dedicated management system. This session will cover the following key related areas:
- Real Estate & Lease Issues: Richard Sharoff, CEO, FranPoint Partners
- Franchise Relations: Jan Gilbert, Partner, Haynes & Boone LLP
- Franchise Systems & Support: Iric Wexler, Vice President, The Cleaning Authority
- Operations Overview: David Worthen, Attorney, Gray Plant Mooty
- Training Programs: Rosemarie Hartnett, President, Abrakadoodle
- Site Selection & Strategic Growth Planning: Dr. R. Sukumar, CEO, Optimal Strategix
- Strategic Growth Planning: Andrew Sherman, Partner, Jones Day, LLP
Note: Not all speakers confirmed for the upcoming session.
Course Objectives:
At the completion of the course, a successful student will be able to:
- Discuss common franchise real estate and lease issues.
- Analyze marketing for franchise businesses.
- Review franchise relations, training and systems needs, site selection, and strategic growth planning.
XCPD-462
Managing a Franchise Business
| Semester Section |
Location | Tuition CEUs |
Class Meets | Faculty |
|---|---|---|---|---|
| Spring 2012 Section 01 | Clarendon 229 | $1250.00 2.10 CEUs | April 12, 2012 - April 14, 2012 4/12, 4/13, 4/15 Thu & Fri 9:00 AM - 6:00 PM I Sat 8:00 AM - 3:00 PM | Benjamin Litalien |