Course Description:
This one-day, intensive workshop is designed for professionals who need to plan strategic communications programs-- whether planning a low-budget, one-month awareness program targeted at a small local audience or a national, multi-year program targeted to influence the behavior of thousands. Participants will learn the Ketchum Planning Process, the strategic approach developed and employed by Ketchum, a top-ten public relations firm.
Topics will include:
- How to define a target audience
- How to uncover the best media, venues, times, spokespeople and word-choice to reach and motivate a target audience
- How to articulate communications objectives so success is measurable
- How to develop an overall strategy and crystallize a strategy statement
- How to brainstorm for tactics that are on strategy
- How to lay out a practical timeline and success measures
Designed For:
Corporate communications professionals or small business executives, non-profit executives, and entrepreneurs who seek to do their own communications planning.
More Information:
For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to ccpecareeropt@georgetown.edu, or call 202.687.7000.
XCPD-581-01
Strategic Communications Planning
Spring 2010
Location:
Clarendon
240
Tuition: $400.00
Date and Class Meeting Times:
2/2
Class Meets:
Tue 9:30 AM - 5:30 PM
Continuing Education Units:
0.70 CEUs
Faculty:
David Lipscomb
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