Strategic Communications Planning
| Course Number: | XCPD-581 |
| Related Programs: | Certificate in Social Media for Government |
Course Description:
This intensive foundational seminar is designed for public affairs professionals who need to plan strategic communications programs -- whether planning a low-budget, one-month awareness program targeted at a local niche audience or a broad, multi-year program targeted to influence the behavior of thousands. Participants will be taught a proven strategic communication planning process that has a wide variety of applications to social media technologies. Using lecture and facilitated team work, faculty will work with participants to develop strategic communications plans, with a particular emphasis on social media.
XCPD-581
Strategic Communications Planning
| Semester Section |
Location | Tuition CEUs |
Class Meets | Faculty |
|---|---|---|---|---|
| Spring 2012 Section 01 | Clarendon 240 | $595.00 0.70 CEUs | April 18, 2012 - April 18, 2012 4/18 Wed 9:00 AM - 5:00 PM | David Lipscomb |
| Please Note: This course is required for the Certificate in Social Media for Government. | ||||