Georgetown University School of Continuing Studies

Summer Programs for High School Students

Sports Industry Management

Georgetown will introduce you to the increasing career options in the sports industry—a $250 billion-a-year business that continues to be one of the fastest-growing fields in the world. You will go behind the scenes to learn how events on the field, in the front office and behind the camera are intricately linked to boardrooms, retail locations and homes around the country.

Core Topics Covered*

  • Applied ethics
  • Leadership
  • Marketing, media, communications and sales
  • Sponsorships
  • Team, league and player promotions
  • Community relations
  • Finance and contract negotiations
  • Facility management
  • Brand management
  • Sports and business law

Hands-on Experience*

  • Visit Nationals Stadium, Under Armour and the Washington Capitals IcePlex
  • Speak with executives from USAToday's sports department, Players, Inc., the Washington Capitals, the Washington Redskins and the Washington Nationals
  • Engage in panel discussions with sports industry experts
  • Hear from industry titans
  • Attend area sporting events

* Core topics, hands-on experience and sample schedules are subject to change.

Sample Day*

Thursday, July 5*

7:00 8:00 a.m.
Breakfast in the Dining Hall
8:30 11:00 a.m.
Lecture: Sports Digital Media, Sales, and Sponsorship Georgetown University Faculty Member
11:00 a.m. 12:00 p.m.
Discussion Section
12:00 1:00 p.m.
Lunch
1:30 3:00 p.m.
Tour of Nationals Baseball Stadium
3:00 5:00 p.m.
Meet with Nationals Executives
5:30 6:30 p.m.
Dinner in the Dining Hall
7:00 8:30 p.m.
Sports Communication and PR
Visiting Lecturer
9:00 10:30 p.m.
Movie Night on the Quad

*Program Sample Days are tentative

XSPP-076
Sports Industry Management

XSPP-076 Sports Industry Management
Semester
Section
Location Tuition
CEUs
Class Meets Faculty
Summer 2012 Section 01 Georgetown Main Campus Not Specified $2395.00 July 01, 2012 - July 08, 2012 7/1 Not Applicable Caitlin Jones