Course Description:

Businesses, government agencies, non-profits and other organizations are (re)discovering the power of one of humankind's most ancient media: stories.  This is especially true across digital landscapes, where content is king.  Digital storytelling brings together all aspects of branding, messaging and media in order to deliver concise and compelling stories that meet business and organizational needs while engaging and activating audiences.  This course prepares communications and public relation professionals to successfully create, manage and deliver digital stories.  Students will learn how to frame and craft content into stories that captures minds and ignite imaginations.