Public Affairs: Developing and Managing Successful Campaigns
| Course Number: | MPPR-795 |
Political campaigns. Public affairs. Issue campaigns. What do they mean and why should I understand them? Why is public affairs becoming a multi-billion dollar business?
Public affairs issue campaigns are designed to influence legislation, regulation and policy at the national, state and local levels. Borrowing tactics honed in political elections, these issue campaigns are reshaping policy in America and attitudes across the country.
Upon completion of this course, you will know how to plan and manage successful public policy campaigns, frame debates, develop messages and implement strategies. Course assignments include both individual and group assignments.