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Principles of Marketing
Course Description:
As an exchange activity, marketing has universal applicability to the business sector and to non-profit organizations. Marketing can be used to satisfy needs and wants for more than just physical goods. In the last ten years, marketing applications for services, organizations, persons, places, and ideas have increased dramatically.
The purpose of this course is to look at marketing as a broad concept, beyond the usual functions of selling and advertising. While the course will be comprehensive, the super ordinate goals will be to emphasize issues pertinent to the Washington, DC area, with specific attention to marketing to the government and to services marketing. All concepts will be accompanied by example situations in which companies, organizations, and the government have, or could have, applied marketing to solve their problems.
True to the Georgetown spirit, an emphasis will be placed on social and ethical issues, because marketing should be not only responsive to but also responsible for market needs. Marketing's impact on society and the social criticisms of marketing will be discussed. International issues will be an integral part of every section, while some issues such as import/export will be discussed during a separate session.
Prior to the first class, participants will receive a syllabus listing the required textbooks and delineating the required readings and case studies.
Course Prerequisites:
None.
XCPD-031-01
Principles of Marketing
Fall 2009
Location:
Healy
105
Tuition: $850.00
Date and Class Meeting Times:
11/6,
11/7,
11/13,
11/14
Class Meets:
Fri 6:00 PM - 9:00 PM
Sat 9:00 AM - 4:00 PM
Continuing Education Units:
1.80 CEUs
Faculty:
Charles Skuba
Syllabus:
Click Here
Registration for this course has expired. For more information on this course and when it will be offered again, please click here to contact the program manager.
Please Note:
Required book: Marketing Principles and Best Practices, 3rd Ed., Hoffman, Douglas; Thomson Advantage Books, 2006, ISBN: 0-324-30572-9.
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XCPD-031-01
Principles of Marketing
Spring 2010
Location:
Healy
105
Tuition: $850.00
Date and Class Meeting Times:
2/27,
3/19,
3/20,
3/26
Class Meets:
Fri 6:00 PM - 9:00 PM
Sat 9:00 AM - 4:00 PM
Continuing Education Units:
1.80 CEUs
Faculty:
Charles Skuba
Please Note:
Text books should be purchased at your choice of online retailer. Books will not be available at the University Bookstore.
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| Events & Highlights |
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Project Management Certificate Information Session
Tuesday, December 8, 2009 @ 6:30 p.m.
Center for Continuing and Professional Education (CCPE)
3101 Wilson Blvd., Suite 200
Arlington,VA 22201
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Financial Planning Certificate Information Session
Wednesday, December 9, 2009 @ 6:30 p.m.
Center for Continuing and Professional Education (CCPE)
3101 Wilson Blvd., Suite 200
Arlington,VA 22201
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Blackboard Access for Students
Current CCPE students can access Blackboard from the link below.
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Georgetown Preparedness:
H1N1 Flu
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Georgetown School of Continuing Studies to serve as educational provider for Parenting magazine’s newly launched Mom Congress on Education and Learning
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