Course Description:
Over the past 50 years franchising has evolved into one of the most dynamic, transformative business strategies in the world. We'll take a detailed look at how it started, evolved and transformed into its current form. Then we'll look at why people start a franchise, buy a franchise and use the franchise model. We'll examine the different alternatives to the franchise model to better understand its value and purpose. We'll review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures. The key topics and guest speakers include:

• A Global Perspective: John Reynolds, President, International Franchise Association Education Foundation
• Legal Analysis: Mark Forseth, Vice President & Assistant General Counsel, Marriott International
• The Economic Impact of Franchising: Darrel Johnson, President, FranData International
• Franchise Overview: Robert Shaw, Managing Director, Edwards
• Global Services Sales and Development: Andrew Sherman, Partner, Jones Day, LLP
• The Social Impact of Franchising: Billy Shore, Executive Director, Share Our Strength