Master of Professional Studies in Public Relations & Corporate Communications

Digital Communications Strategy

Course Description:
This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

SCS Meet & Greet Luncheon

February 23, 2017 Georgetown SCS 11:30 AM - 1:00 PM Details

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