Understanding New Media Platforms, Applications, and Techniques
| Course Number: | XCPD-732 |
| Related Programs: | Certificate in Digital Media Management |
Course Description:
This course surveys online platforms, applications, and tracking methods. In this course, participants will develop a common vocabulary with industry professionals. Terminology in data analysis will be introduced alongside a commonly-used industry matrix.
Using case studies, participants will develop working knowledge of common industry approaches and techniques.
Course Objectives:
Students will be able to:
- Define new media key terms
- Discuss popular new media applications
- Describe four key components for assembling a new media marketing strategy
- Outline strengths and weakness of a new media versus traditional marketing campaign to meet a particular goal
XCPD-732
Understanding New Media Platforms, Applications, and Techniques
| Semester Section |
Location | Tuition CEUs |
Class Meets | Faculty |
|---|---|---|---|---|
| Fall 2012 Section 01 | Georgetown Main Campus TBD | $795.00 1.60 CEUs | August 23, 2012 - September 20, 2012 8/23, 8/30, 9/6, 9/13, 9/20 Thu 6:30 PM - 9:30 PM | |