E-commerce Strategy
| Course Number: | XCPD-733 |
| Related Programs: | Certificate in Digital Media Management |
Course Description
This course focuses on the variety of applications used for e-commerce. It examines the business processes involved in selecting appropriate media based on product and/or content, developing media buying strategy, and integrating digital communication into marketing practices.
For the manager overseeing an e-commerce operation of any size or in any stage of development, understanding the role of the web as an advertising channel to attract and retain business is critical. Businesses of all sizes can precisely target customers with ample opportunities to measure the return on advertising dollars.
Please note: Students will be expected to spend approximately $50-75 to develop, implement, and analyze an online advertising campaign in real time.
XCPD-733
E-commerce Strategy
| Semester Section |
Location | Tuition CEUs |
Class Meets | Faculty |
|---|---|---|---|---|
| Fall 2012 Section 01 | Clarendon TBD | $795.00 1.60 CEUs | August 20, 2012 - September 24, 2012 8/20, 8/27, 9/10, 9/17, 9/24 Mon 6:00 PM -9:00 PM | |
| Summer 2012 Section 01 | Georgetown Main Campus ICC 202 | $795.00 1.60 CEUs 0.00 | June 06, 2012 - July 11, 2012 6/6, 6/13, 6/20, 6/27, 7/11 Mon 6:15 PM - 9:15 PM | Satyam Priyadarshy |