Course Description:

The Capstone Course in Digital Media Management is the final course in program. Please complete all other program requirements prior to registering for the Capstone course.

In the Capstone Course in Digital Media Management, participants from the management and analytics tracks will apply lessons learned as they complete a final project together.  Team leaders and web analysts will use the Capstone Course to apply their new skills in a simulated client scenario. 

Course participants will collectively assign team responsibilities as they develop an integrated marketing plan, execute elements of the strategy, analyze results, and present their final project to a "client."

Participants will complete the program well prepared to interface with coworkers, to join interdepartmental teams, and to present plans to clients. 

Course Objectives:
Students will be able to:

• Develop a digital media marketing strategy
• Execute a digital media marketing strategy with a cross departmental team
• Use analytics to assess positive outcomes and performance gaps of a digital media campaign