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Center for Continuing and Professional Education at Georgetown University

Marketing Decision-Making from a Legal and Ethical Perspective

Course Description:
This course teaches marketing professionals how to analyze and manage legal and ethical issues they may face while working for corporate, government, or non-profit organizations.  Topics covered include:

  • Understanding important federal laws and regulations related to marketing including privacy laws, truth in advertising, copyright and intellectual property, etc.
  • Reviewing and critiquing contracts related to marketing such as contracts related to hiring ad agencies, public relations firm, and other vendors.
  • Confronting ethical issues faced by marketers such as advertising to children, price discrimination, advertising in developing countries, etc.


Emphasis is placed on acquiring knowledge and skills to become a more effective decision-maker as a marketing professional.


XCPD-529-01
Marketing Decision-Making from a Legal and Ethical Perspective

Spring 2010

Location:
Clarendon
238

Tuition: $850.00


Date and Class Meeting Times:

Class Meets:
Tue 6:00 PM - 9:00 PM

Continuing Education Units:
1.60 CEUs

Faculty:
Hubert Kelley

Please Note:
This is an elective course for the Certificate in Marketing.

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Project Management Certificate Information Session
Tuesday, December 8, 2009 @ 6:30 p.m.
Center for Continuing and Professional Education (CCPE)
3101 Wilson Blvd., Suite 200
Arlington,VA 22201
Financial Planning Certificate Information Session
Wednesday, December 9, 2009 @ 6:30 p.m.
Center for Continuing and Professional Education (CCPE)
3101 Wilson Blvd., Suite 200
Arlington,VA 22201
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Arlington, VA 22201
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