Marketing Decision-Making from a Legal and Ethical Perspective
| Course Number: | XCPD-529 |
| Related Programs: | Certificate in Marketing |
| Continuing Education Units: | 1.00 CEUs |
COURSE DESCRIPTION
Marketing professionals with influence over critical business decisions must understand the legal system and applicable laws, standards, regulations and contracts, in order to effectively work with legal professionals, advise their clients and be accountable, clear and credible to the broader public.
This course teaches marketing professionals how to analyze and manage legal and ethical issues they may face while working for business, government, or non-profit organizations.
COURSE OBJECTIVES
Understand the overall role, realities and application of law in society
Identify and understand important federal and state laws and regulations related to marketing, including those governing privacy, defamation, truth in advertising and intellectual property.
Consider emerging issues in new technologies, market spaces and online transactions and communications.
Review and critique contracts related to hiring service providers.
METHODOLOGY AND MATERIALS
Lectures, discussions, case studies, and presentations.
COURSE REQUIREMENTS
Students must attend the entire course, actively participate, and complete required coursework. This course is an elective course for the Certificate in Marketing program.
XCPD-529
Marketing Decision-Making from a Legal and Ethical Perspective
| Semester Section |
Location | Tuition CEUs |
Class Meets | Faculty |
|---|---|---|---|---|
| Spring 2010 Section 01 Syllabus | Clarendon 238 | $850.00 1.60 CEUs | May 11, 2010 - June 08, 2010 5/11, 5/18, 5/25, 6/1, 6/8 Tue 6:00 PM - 9:00 PM | Hubert Kelley |
| Please Note: This is an elective course for the Certificate in Marketing. Textbook requirements are listed in the syllabus. | ||||