Course Description:
This full-day workshop is a quick way to sharpen participant's writing and editing skills for a digital-age audience. The day starts with a look at the latest research on how Facebook, Twitter and other new media are transforming the ways people read and what they expect from writers. Participants will then learn to apply this research using simple steps in pre-writing, drafting and editing - whether crafting a quick email, a memo, a press release, a grant proposal, a strategic plan, or even a set of tweets or Facebook updates. Do not expect "death by PowerPoint." Participants will be able to immediately apply lessons learned to a current writing project, supported by coaching and feedback.

Course Objectives:
Participants will learn:

• The latest research on digital-age reading habits
• New writing principles for the new ways of reading
• Old writing principles that matter more than ever
• How to clarify the ART (Audience, Response desired, and Tone needed) for any assignment
• How to design documents for today's readers
• Why it is smart to separate drafting and editing
• The 7 edits that matter most in the digital age

Course Materials: Participants receive a toolkit (in both digital and printed versions) containing writing and editing checklists, a research summary, and model documents.