Course Description:

This course delves into of the operational impact social media efforts have on the internal operations of an organization.  The course will focus on how building a long-term plan to inform better decisions in the short term and also position organizations for future growth. After the initial phase of activity to implement social media technologies, organizations are faced with new challenges around redefining technology environments, workflow, collaboration, and management.

This course follows the communications professional through the stages once the initial wave of activity to implement social media ends and how to be a proactive thought leader in defining and implementing a social media strategic roadmap. Participants will focus on the elements of building a successful roadmap, which includes consideration of factors ranging from operational and infrastructure requirements to workflow and collaboration models as well as the impact technology decisions have on future possibilities. Participants will be able to make better long-term technology decisions, help organizations a position themselves for growth over time and become a proactive thought leader.

XCPD-761
Social Media Strategies & Tactics