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Master of Professional Studies in Public Relations and Corporate Communications

Media Relations

Course Description:

Quite simply, this course is designed to help you understand how to develop and implement effective media relations campaigns. Throughout the course we will delve into real-life examples and you will create media plans for actual clients. The in-class component will feature discussion, exercises, case studies, and accomplished guest lecturers pertinent to the topics discussed in class. At the end of the class you will be able to:

  • Create effective messaging
  • Conduct media research
  • Develop impactful media relations tools such as press releases, media alerts, and pitch letters
  • Understand media training techniques
  • Develop media plans
  • Implement strategic media relations campaigns
  • Understand various media relations strategies, including new media outreach, partnerships, and events

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Events & Highlights
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National Recognition
The MPS program in Public Relations and Corporate Communications was named a finalist for PRWeek's Education Program of the Year award
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Renters Get Help With Housing From MPS PR/CC Student
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Georgetown University
School of Continuing Studies
Box 571006
Washington, DC 20057
(202) 687-8700
Georgetown University
Center for Continuing and Professional Education
3101 Wilson Boulevard, Suite 200
Arlington, VA 22201
(202) 687-7000