This course is designed to help you understand how to develop and implement effective media relations campaigns. Throughout the course we will delve into real-life examples and you will create media plans for actual clients. The in-class component will feature discussion, exercises, case studies, and accomplished guest lecturers pertinent to the topics discussed in class. At the end of the class you will be able to:

• Create effective messaging
• Conduct media research
• Develop impactful media relations tools such as press releases, media alerts, and pitch letters
• Understand media training techniques
• Develop media plans
• Implement strategic media relations campaigns
• Understand various media relations strategies, including new media outreach, partnerships, and events