Every student regardless of career path or discipline should understand how to position, market, communicate and sell their organizations products, services, political candidates or charitable causes in today’s media saturated, commoditized marketplace. Integrated Marketing Communications brings together all aspects of branding, messaging and media preparing you for the real world issues required to capture the attention of a consumer and persuade her to choose your value proposition above all of her other excellent options. This course will present up to the minute examples and relevant case studies that build real understanding and the practical knowledge required to apply what you learn in your chosen field.