Social media offers organizations a great tool set for a wide variety of philanthropic activity including activism, education, donor development, and direct fundraising. To actively use social media for social good, non-profit communicators need to cross the great divide from one-way to two-way communications.
This class begins with an examination of social media in a general sense to understand the fundamental underpinnings of online communications. It then analyzes social media and traditional marketing strategy applied to social causes. The class then surveys the current social media tool set to see how the various tactics work. We will examine how these principles apply across different segments of the non-profit world.
