Course Description:

The course provides an advanced learning opportunity in corporate crisis analysis, response and management, from the perspective of the chief communication officer (CCO). Course participants will assume a CCO perspective to analyze “corporate crisis” situations, understand and create communication strategies designed for best achievable outcomes (BAO). Case studies, guest presentations and participative exercises will be used. The following guide will help provide focus for individual assessment and class discussion.

By the end of this course, you will have:

• An understanding of the framework and tools necessary to develop the expertise and confidence to successfully handle a corporate crisis situation.
• Applied analysis of case studies and scenario challenges to think strategically and make recommendations to solve business challenges through corporate communications.
• Heard directly from senior communications professionals invited to present the “real life” crisis communications challenges they have confronted.
• Participated in a crisis scenario as a member of a corporate team. • Tracked pre-crisis symptoms in the Pre-crisis Intelligence Project (PIP).