For marketers in today's every-fragmenting media world, it's never been harder, or more important, to develop a strong, integrated brand strategy to connect with people.  From soft drinks to computers to the 2008 presidential election campaigns, managing a brand relationship with your audience is critical.  In this class you will learn how strategies are developed, how different communications disciplines can and should work together, and get hands-on experience developing strategy.  There will be an emphasis on thinking creatively and strategically about business problems, as well as the importance of humanity and intuition in a data-driven world.