This course is designed to equip the communications professional with
the knowledge and skills needed to provide PR counsel on environmental
issues, campaigns, green products and other sustainability-related
topics. In this class, the student will gain a better understanding of
how to identify and engage stakeholders such as environmental media,
nongovernmental organizations, sustainability influencers and
policymakers. Together, we will research, study and discuss a range of
sustainability scenarios to determine effective communication
strategies and tactics using traditional and social media, coalition
building and partnership development. Class assignments and
discussions will help students learn the following:

* How to position and promote a corporate sustainability report;
* How to develop a sustainability thought leadership program;
* How to develop messaging for controversial topics such as nuclear
  power, global warming and biofuels;
* How to plan a strategic environmental communications campaign.

Students will complete the course with an enhanced understanding of
how best to communicate about a range of sustainability topics,
whether working for a corporation, nonprofit, educational institution
or government organization.