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Center for Continuing and Professional Education at Georgetown University

International Marketing Management

Course Description:
Utilizing fundamental marketing techniques, you will learn to develop strategies appropriate to a dynamic and challenging global market arena. You will concentrate on the techniques of entering foreign markets, conducting market research studies, and the development of product, pricing, promotion, and distribution policies and strategies for global markets.

Course Prerequisites:
None.


XCPD-502-01
International Marketing Management
Spring 2010

Location:
Healy
TBD

Tuition: $995.00


Date and Class Meeting Times:

Class Meets:
Fri 6:00 PM - 9:00 PM
Sat 9:00 AM - 4:00 PM

Continuing Education Units:
1.80 CEUs

Faculty:
Charles Skuba

Please Note:
This course is required for the Certificate in International Business Management. Textbooks are available from online vendors. Books will not be available at the university bookstore.

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