Course Description:
Marketing plans are often created ad hoc and with limited research to inform them. However, in today’s competitive environment, organizations place a greater premium on comprehensive planning for more effective marketing outcomes.
Understanding the fundamental principles of strategic and tactical planning is a key first step for building an effective marketing action plan. This course teaches students the core competencies needed for analyzing marketplace dynamics, preparing a distinctive and relevant strategy, assembling a creative marketing program, and analyzing plan effectiveness. Students will complete an entire marketing plan cycle from start to finish.
Course Prerequisite:
Previous academic coursework in marketing or some professional experience. Participants with limited training or experience in marketing are strongly encouraged to take Principles of Marketing first.
XCPD-523-01
Creating Effective Marketing Plans
Spring 2010
Location:
Clarendon
230
Tuition: $850.00
Date and Class Meeting Times:
1/12,
1/19,
1/26,
2/2,
2/9
Class Meets:
Tue 6 :00 PM - 9:00 PM
Continuing Education Units:
1.60 CEUs
Credits:
0.00
Faculty:
Richard Newman
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