Georgetown University School of Continuing Studies

Center for Continuing and Professional Education

Creating Effective Marketing Plans

Course Description:
Marketing plans are often created ad hoc and with limited research to inform them. However, in today's competitive environment, organizations place a greater premium on comprehensive planning for more effective marketing outcomes.

Understanding the fundamental principles of strategic and tactical planning is a key first step for building an effective marketing action plan. This course teaches students the core competencies needed for analyzing marketplace dynamics, preparing a distinctive and relevant strategy, assembling a creative marketing program, and analyzing plan effectiveness. Students will complete an entire marketing plan cycle from start to finish.

Course Prerequisite:
Previous academic coursework in marketing or some professional experience. Participants with limited training or experience in marketing are strongly encouraged to take Principles of Marketing first.

XCPD-523
Creating Effective Marketing Plans

XCPD-523 Creating Effective Marketing Plans
Semester
Section
Location Tuition
CEUs
Class Meets Faculty
Spring 2012 Section 01 Syllabus Georgetown Main Campus ICC 206A $795.00 1.60 CEUs January 23, 2012 - February 27, 2012 1/23, 1/30, 2/6, 2/13, 2/27 Mon 6:30 PM - 9:30 PM Richard Newman  
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