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Master of Professional Studies in Public Relations and Corporate Communications

Strategic Communications Planning

Course Description:

Today's communications environment is endlessly complex. From broadcast to microtargeting, digital to grassroots, branding to persuasion and everything in between, the modern communications professional can drown in a sea of alternatives.Students who take this class will learn to think in a new way, a strategic way, to build a strategic communications plans that target the right audiences with the right messages at the right times and through the right channels. The class will cover a range of strategic planning tools and students will learn to apply those tools through a series of case studies and practical exercises.

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Events & Highlights
Can Garrett Graff Put His Stamp on Washingtonian?
Washington Post announces Master of Professional Studies in PR/CC degree program faculty member, Garrett Graff, as the new editor at Washingtonian.
Georgetown Preparedness:
H1N1 Flu
National Recognition
The MPS program in Public Relations and Corporate Communications was named a finalist for PRWeek's Education Program of the Year award
The School of Continuing Studies is Pleased to Work with the U.S. Department of Veterans Affairs to Accept the Government’s New "Yellow Ribbon" Benefit
Renters Get Help With Housing From MPS PR/CC Student
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Georgetown University
School of Continuing Studies
Box 571006
Washington, DC 20057
(202) 687-8700
Georgetown University
Center for Continuing and Professional Education
3101 Wilson Boulevard, Suite 200
Arlington, VA 22201
(202) 687-7000