Course Description:

Today's communications environment is endlessly complex. From broadcast to microtargeting, digital to grassroots, branding to persuasion and everything in between, the modern communications professional can drown in a sea of alternatives.Students who take this class will learn to think in a new way, a strategic way, to build a strategic communications plans that target the right audiences with the right messages at the right times and through the right channels. The class will cover a range of strategic planning tools and students will learn to apply those tools through a series of case studies and practical exercises.