To prevent consequential effects on an organization, public relations and communication professionals must be prepared for any crisis. This preparation includes theoretical knowledge of risk communication, issues management, reputation management as well as how to facilitate the crisis communication process. Through this course, we will analyze various case studies in crisis communication and learn the best practices in handling crisis situations. By the end of the program, participants will have created a crisis communication plan tailored to meet the needs of your organization.
Upon completion of this course, successful students will be able to:
- Develop an advanced knowledge of practical applications of issue management and risk communication
- Explore the modern application of crisis communication theories
- Learn best practices in how to manage your organization’s communication crisis with confidence and ease
- Design a Crisis Communication Plan that your organization can utilize during a crisis situation
This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart" below.
Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive your Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart", logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.
Georgetown NetID Password Reset
If you have forgotten or do not have your Georgetown University NetID password, please contact the University Information Systems (UIS) 24/7 IT Helpdesk to have your password reset.
For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to firstname.lastname@example.org, or call (202) 687-8700.