Center for Continuing and Professional Education

XCPD-581 Strategic Communications Planning

XCPD-581 Strategic Communication Planning

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Course Details

This course is designed for public affairs professionals who need to plan strategic communication programs -- whether planning a low-budget, one-month awareness program targeted at a local niche audience or a broad, multi-year program targeted to influence the behavior of thousands. Participants will be taught a proven strategic communication planning process that has a wide variety of applications to social media technologies. Using lecture and facilitated team work, faculty will work with participants to develop strategic communication plans, with a particular emphasis on social media.

Hear Faculty Advisor Jack Holt describe Strategic Communication Planning here. (0:43)

 

Course Objectives

Upon completion of this course, successful students will be able to: 

  • Identify important aspects of developing a strategic communication plan for their organization
  • Organize a consistent organizational message across multiple media outlets
  • Prepare a complete strategic communication plan that incorporates specific organization goals and context
  • Implement a strategic communications plan 

 

Notes

Course Registration

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart" below.

Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive your Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart", logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Withdrawals & Refunds

Withdrawals and refunds are processed based on the Withdrawal and Refund Policy.

Georgetown NetID Password Reset

If you have forgotten or do not have your Georgetown University NetID password, please contact the University Information Systems (UIS) 24/7 IT Helpdesk to have your password reset.

More Information

For more information or to speak with a program advisor, please send an email to ccpeprograms@georgetown.edu or call (202) 687-7000.


Applies Towards the Following Certificates




Sections

XCPD-581 - 10 Strategic Communication Planning - Online    
2016 - Spring 2016 Non-Credit   Status:  Available
Online:   28 Mar 2016 to 11 Apr 2016
Contact Hours: 7.00
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Boeing Discount
EdAssist
CCPE Info Session Discount Spring 2016
 
Instructors: Charles Holt
Section Notes:  

This course section is fully online.

Early registration is strongly recommended to ensure timely access to content and materials. 

  
 
XCPD-581 - 01 Strategic Communication Planning    
2016 - Spring 2016 Non-Credit   Status:  Available
Class:   Wed 9:00AM - 5:00PM
20 Apr 2016
Class Schedule: 1 Sessions
Contact Hours: 7.0
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Boeing Discount
EdAssist
CCPE Info Session Discount Spring 2016
 
Location:   Main Campus
Building:   640 Mass Ave
 
XCPD-581 - 02 Strategic Communication Planning    
2016 - Summer 2016 Non-Credit   Status:  Available
Class:   Sat 9:00AM - 5:00PM
11 Jun 2016
Class Schedule: 1 Sessions
Contact Hours: 7.0
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Boeing Discount
EdAssist
 
Location:   Main Campus
Building:   640 Mass Ave
 
XCPD-581 - 01 Strategic Communication Planning    
2016 - Summer 2016 Non-Credit   Status:  Available
Class:   Wed 9:00AM - 5:00PM
10 Aug 2016
Class Schedule: 1 Sessions
Contact Hours: 7.0
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Boeing Discount
EdAssist
 
Location:   Main Campus
Building:   640 Mass Ave
 
XCPD-581 - 02 Strategic Communication Planning    
2016 - Fall 2016 Non-Credit   Status:  Available
Class:   Sat 9:00AM - 5:00PM
24 Sep 2016
Class Schedule: 1 Sessions
Contact Hours: 7.0
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Boeing Discount
EdAssist
 
Location:   Main Campus
Building:   640 Mass Ave
 
XCPD-581 - 01 Strategic Communication Planning    
2016 - Fall 2016 Non-Credit   Status:  Available
Class:   Wed 9:00AM - 5:00PM
2 Nov 2016
Class Schedule: 1 Sessions
Contact Hours: 7.0
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Faculty Discount
Boeing Discount
EdAssist
 
Location:   Main Campus
Building:   640 Mass Ave
 


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