Center for Continuing and Professional Education

XCPD-581 Strategic Communication Planning

XCPD-581 Strategic Communication Planning

 Email this information to yourself or a friend
 Remind me of this course at a later date



Course Details

This course is designed for public affairs professionals who need to plan strategic communication programs -- whether planning a low-budget, one-month awareness program targeted at a local niche audience or a broad, multi-year program targeted to influence the behavior of thousands. Participants will be taught a proven strategic communication planning process that has a wide variety of applications to social media technologies. Using lecture and facilitated team work, faculty will work with participants to develop strategic communication plans, with a particular emphasis on social media.

Hear Faculty Advisor Jack Holt describe Strategic Communication Planning here. (0:43)

 

Course Objectives

Upon completion of this course, successful students will be able to: 

  • Identify important aspects of developing a strategic communication plan for their organization
  • Organize a consistent organizational message across multiple media outlets
  • Prepare a complete strategic communication plan that incorporates specific organization goals and context
  • Implement a strategic communications plan 

 

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates




Sections

XCPD-581 - 01 Strategic Communication Planning    
2016 - Fall 2016 Non-Credit   Status:  Available
Class:   Fri 9:00AM - 5:00PM
4 Nov 2016
Number of Sessions: 1 Sessions
Contact Hours: 7.0
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Faculty Discount
Boeing Discount
EdAssist
CCPE Info Session Discount Fall 2016
 
Location:   Main Campus
Building:   640 Mass Ave
Instructors: Meg Cohen
 
XCPD-581 - 10 Strategic Communication Planning - Online    
2016 - Fall 2016 Non-Credit   Status:  Available
Online:   7 Nov 2016 to 21 Nov 2016
Contact Hours: 7.00
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
EdAssist
CCPE Info Session Discount Fall 2016
 
Instructors: Charles Holt
Section Notes:  

This course section is fully online.

Early registration is strongly recommended to ensure timely access to content and materials. 

  
 
XCPD-581 - 01 Strategic Communication Planning    
2017 - Spring 2017 Non-Credit   Status:  Available
Class:   Wed 9:00AM - 5:00PM
22 Feb 2017
Number of Sessions: 1 Sessions
Contact Hours: 7.0
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Boeing Discount
EdAssist
 
Location:   Main Campus
Building:   640 Mass Ave
 
XCPD-581 - 101 Strategic Communication Planning - Online    
2017 - Spring 2017 Non-Credit   Status:  Available
Online:   24 Apr 2017 to 8 May 2017
Contact Hours: 7.00
Course Tuition:
Tuition non-credit    595.00
Potential Discount(s):
AMADC Members
Alumni Discount
Boeing Discount
EdAssist
 
Section Notes:  

This course section is fully online.

Early registration is strongly recommended to ensure timely access to content and materials. 

  
 


Connect with us

Professional Certificate in Data Science - Webinar (10/04)

October 4, 2016 12:00 PM - 1:00 PM Details

Professional Certificate Programs News and Highlights