This course is designed for public affairs professionals who need to plan strategic communications programs -- whether planning a low-budget, one-month awareness program targeted at a local niche audience or a broad, multi-year program targeted to influence the behavior of thousands. Participants will be taught a proven strategic communication planning process that has a wide variety of applications to social media technologies. Using lecture and facilitated team work, faculty will work with participants to develop strategic communications plans, with a particular emphasis on social media.
Hear Faculty Advisor Jack Holt describe Strategic Communications Planning here. (0:43)
Upon completion of this course, successful students will be able to:
- Identify important aspects of developing a strategic communications plan for their organization
- Organize a consistent organizational message across multiple media outlets
- Prepare a complete strategic communications plan that incorporates specific organization goals and context
- Implement a strategic communications plan
This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart" below.
Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive your Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart", logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.
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For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to firstname.lastname@example.org, or call (202) 687-8700.