Georgetown University School of Continuing Studies

Center for Continuing and Professional Education

Understanding New Media Platforms, Applications, and Techniques

 Email this information to yourself or a friend
 Remind me of this course at a later date


Course Details

Course Description

This course surveys online platforms, applications, and tracking methods. In this course, participants will develop a common vocabulary with industry professionals. Terminology in data analysis will be introduced alongside a commonly-used industry matrix.

Using case studies, participants will develop working knowledge of common industry approaches and techniques.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Define new media key terms
  • Discuss popular new media applications
  • Describe four key components for assembling a new media marketing strategy
  • Outline strengths and weakness of a new media versus traditional marketing campaign to meet a particular goal

Applies Towards the Following Certificate(s)

Digital Media Management



Sections

XCPD-732 - 01 Understanding New Media Platforms, Applications, and Techniques    
2013 - Summer 2013 Non-Credit   Status:  Available
Class:   Thu 6:30PM - 9:45PM
23 May 2013
Class:   Thu 6:30PM - 9:45PM
30 May 2013 to 20 Jun 2013
Number of Sessions: 5
Contact Hours: 16.00
Course Tuition:
Course Fee non-credit    795.00
Potential Discount(s):
AMA DC Members
Alumni Discount
 
Location:   Main Campus
Building:   Car Barn, Walsh
Instructors: Shashi Bellamkonda
Section Note(s):  

The first class period will take place in Car Barn, Room 315. The rest of the class periods will take place in Walsh, Room 490.

  
 
 


Connect with us

Center for Continuing and Professional Education News and Highlights

Institute for Transformational Leadership 2013 Programs & Courses Read the Article
Dr. Ben Litalien publishes dissertation on Franchise Management for Non-profits Read the Article
Registration Open for Summer 2013 Read the Article
MORE