As investor, startup founder, Stanford professor, and author Steve Blank explains in the HBR article Why the Lean Startup Changes Everything, the lean startup methodology favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. This sounds great in theory, but how do you actually apply it to your startup or product idea?
Following The Lean Startup Introduced, The Lean Startup Applied is a full-day hands-on workshop designed to give participants real world tactics and experience in applying the foundations of the lean startup methodology. The instructor, Danny Boice, will give real world examples and practical advice on how to apply lean startup concepts. Other local successful founders and product managers will also guest lecture to give specific case studies about how their startups used the lean startup methodology to get started, find product/ market fit, or solve a specific product problem.
- Product managers
- Marketing professionals
Danny Boice is the CTO of Speek, a 500 Startups-funded startup that lets users do conference calls with a simple link rather than using phone numbers and PINs. A serial entrepreneur and executive, Danny started his career as a software engineer working for startups like Network Solutions and MusicMaker.com in the 90's. Danny founded his first company Jaxara in the early 2000s and exited via acquisition.
Danny attended Harvard University and is a guest contributor to The Wall Street Journal, The Washington Post, Fast Company, and Pando Dailyas an expert on startups, product, technology, and user experience. He was recently named a Tech Titan by Washingtonian Magazine. You can find Danny on Twitter @DannyBoice.
After successful completion of this workshop, you will:
- Understand the lean startup methodology at a detailed and pragmatic level
- Gain a toolkit of available and affordable techniques and tactics to fail fast with weak product ideas before wasting a lot of time, money, and effort
- Begin building a scientific case to determine the viability of your product or startup idea
- Scope out a validated minimal viable product (MVP)
The Lean Startup Applied is the second in a series of workshops on entrepreneurship and product development. The workshop series consists of three seminars:
- The Lean Startup Introduced (XMGR-200)
- The Lean Startup Applied (XMGR-201)
- Building Your Lean Startup (XMGR-202)
Students are strongly encouraged (but not required) to complete the workshops in sequence.
Georgetown University students, alumni, and faculty are eligible for a 10% tuition discount. To receive your discount, please login into the non-credit student portal, complete the account setup process, and then email your name, NetID, and GUID to email@example.com . Once your status has been verified, you can apply the discount upon registration for the course. Members of the AMA-DC are also eligible for a 10% tuition discount.
This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart" below.
Current non-credit students must register with their Georgetown NetID and password. Current undergraduate and graduate students must log in to the Student Portal with their Georgetown NetID and password, click "My Profile" to complete the student profile, and then register for the course.
New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive your Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart", logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.
Georgetown NetID Password Reset
If you have forgotten or do not have your Georgetown University NetID password, please contact the University Information Systems (UIS) 24/7 IT Helpdesk to have your password reset.
Withdrawal & Refund Policy
Refunds for course withdrawals and cancellations are processed based on the Withdrawal and Refund Policy.
For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to firstname.lastname@example.org, or call (202) 687-8700.
Participants should have in-depth knowledge of the lean startup methodology and are strongly encouraged to attend The Lean Startup Introduced before attending The Lean Startup Applied. Participants should also have a startup idea in mind.