According to Forbes.com, "The NFL is the richest sports league in the world, with the average team worth some $957 million. And the Dallas Cowboys, the most valuable team in the NFL, are now the single most valuable sports franchise on the planet, worth $1.5 billion.

Pro football is also the most profitable sport on the planet (mean operating income in 2006 was $17.8 million on $204 million in revenue). Although its television ratings have slipped in the past decade, the NFL still beats the daylights out of other prime-time programming, including every other sport. Nearly three out of every four Americans watched an NFL game on television last season."

But, what roles do human capital and human resources play in the business? In this candid conversation, Dr. Metzler talks with potential NFL draft picks Clint Portis and Daniel Hardy about their use of their human capital in football.