Mission and Learning Goals
The Georgetown University Master’s in Public Relations & Corporate Communications (PRCC) program equips students with the skills needed to respond ethically and effectively to any communications challenge. Students learn to navigate the blurring lines between communications disciplines and be responsible leaders in the digital world.
The PRCC program includes four overarching learning goals:
- Clear Writing : Students learn to write clear, concise, action-oriented language for a range of communications. They also learn how to tailor their writing so that it resonates with target audiences.
- Strategic Thinking : Students internalize the Georgetown Framework for Strategic Planning, applying it to challenges throughout the program to build their skills in critical thinking, strategic decision-making, and creativity. Students also learn how to effectively convey their ideas, both verbally and in writing.
- Responsible Communication : Graduates are committed to consistently evaluating and applying their personal code of ethics, which is built on a foundation of ethical paradigms, professional codes of conduct, and best practices. Students go beyond basic ethical considerations, using their skills and talents to make a positive impact in the world.
- Practical Evaluation : Students learn about different research techniques and how to select the most appropriate method given the situation, budget, and timeline. They deepen their understanding of the role of research through the final Capstone project, which culminates their work in the program.