About the Program

Georgetown’s graduate degree program in Sports Industry Management embraces real-world learning. Learn about the latest practices in sports management from industry leaders. Work in a hands-on internship with one of the program's strategic organizational partners (including major league teams and leading sports-industry businesses and nonprofit entities). Complete a Capstone Project that lets you demonstrate real experience addressing key challenges and opportunities in the industry.
 
Networking opportunities - and more.
Connect with the program's industry partners through mentoring opportunities and internships. Engage on key issues and discuss sports industry careers with program faculty, visiting speakers and members of the program's distinguished Advisory Board of industry leaders. Take part in interactive discussions on the program's blog and website.

As a student, you will begin with core courses in ethics; leadership and management; and globalization, diversity and sports foundations, and end with a capstone course that showcases your development during their course of study.  In between, you will take eight additional courses tailored to your interests based on your chosen degree track.

Curriculum

The Sports Industry Management program consists of 10 3-credit courses (30 credits total).  As a graduate student, you can choose from one of two degree tracks in which to focus your academic activity:

Strategic Marketing, Communications, and New Media
Develop expertise in promoting the sports industry, teams, athletes and events, and in forming media relationships that facilitate the deliverance of news to interested parties. Leverage brands, databases, the Internet, market research, and technology to develop marketing strategy and long-term consumer relationships.  Courses include:

• Sports Marketing Strategy
• Sports Communications and Public Relations
• Sales Promotion, Licensing and Sponsorship Development in Sports and Events
• Sports Digital Media and Integrated Database Marketing

Business, Management, and Operations
Develop a functional knowledge of finance, law, facilities management, and economics as you learn to employ analytical and planning tools to execute strategy that maximizes profitability and productivity.  Courses include:

• Sports Business and Finance
• Sports Law, Contracts and Negotiation
• Sports Event Planning and Facility Management
• Economics and Revenue Analysis in Sports Industries

In addition to your core and capstone courses, you’ll take eight classes related to your chosen degree track.  You may also supplement your degree track courses with elective classes.

Electives:

• Optional Internship I and II
• Advanced Topics in Sports
  

Core Courses

Applied Ethics: A course that allows students to explore their own values and challenges them to codify and commit to their own code of ethics in relation to professional codes of conduct and best practices.

Sports Industry Leadership and Management: An examination of management issues and organizational behavior in the industry, with specific reference to staffing, motivation, and communication.

Globalization, Diversity, and Social Historical Foundations of Sports: A thorough introduction to the history and socioeconomic underpinnings of sports.

Capstone
A semester-long opportunity for students to apply what they’ve learned in the program to produce one substantial piece of work under the tutelage of an industry sponsor and the program faculty.