Master of Professional Studies in Sports Industry Management
Curriculum
Mission Statement
1. Codify and commit to their own code of ethics in relation to professional codes of conduct and best practices;
2. Develop a functional knowledge of finance, law, facilities management, and economics within the sports industry;
2. Be able to employ analytical and planning tools to execute strategies that maximize profitability and productivity.
3. Examine and appreciate issues of ethnicity, gender, and international scope in relation to the modern sports world.
4. Develop strategies to handle management issues and organizational behavior in the industry, relating mostly to staffing, motivation, and communication.
B. Students who successfully complete our concentration in Strategic Marketing, Communications, and New Media will:
1. Codify and commit to their own code of ethics in relation to professional codes of conduct and best practices;
2. Develop expertise in promoting the sports industry, teams, athletes and events;
3. Be prepared to form media relationships that facilitate delivering news to interested parties;
4. Be able to to develop marketing strategies by leveraging brands, databases, the Internet, market research, and technology.
5. Examine and appreciate issues of ethnicity, gender, and international scope in relation to the modern sports world.
6. Develop strategies to handle management issues and organizational behavior in the industry, relating mostly to staffing, motivation, and communication.
Curriculum
The Master of Professional Studies (MPS) in Sports Industry Management consists of 30 credits (10 courses). A minimum cumulative GPA of 3.00 (solid "B") is required for good standing and to be eligible for graduation. In addition to the Ethics and Capstone courses, which are required for all MPS degrees, each concentration offered within the Sports Industry Management program requires specific courses as described below.
As a student, you will begin with core courses in ethics; leadership and management; and globalization, diversity and sports foundations, and end with a capstone course that showcases your development during their course of study. In between, you will take eight additional courses tailored to your interests based on your chosen degree track.
Required Core and Major Courses (12 Credits)
MPSM 500: Applied Ethics (Core course, 3 credits). A course that allows students to explore their own values and challenges them to codify and commit to their own code of ethics in relation to professional codes of conduct and best practices.
MPSM 510: Sports Industry Leadership and Management (Major course, 3 credits). An examination of management issues and organizational behavior in the industry, with specific reference to staffing, motivation, and communication.
MPSM 520: Diversity and Social Responsibility in Sports (Major course, 3 credits). A thorough introduction to the history and socioeconomic underpinnings of sports.
MPSM 900: Capstone (Core course, 3 credits). The culmination of the academic experience is with a capstone project that demonstrates the student's ability to apply the knowledge the student has gained to a professional environment under the tutelage of a sports industry sponsor. Students must complete this course with a "B" (3.00) or better to qualify for graduation.
Concentration in Strategic Marketing, Communications, and New Media (12 Credits)
Develop expertise in promoting the sports industry, teams, athletes and events, and in forming media relationships that facilitate the deliverance of news to interested parties. Leverage brands, databases, the Internet, market research, and technology to develop marketing strategy and long-term consumer relationships. Courses include:
- MPSM 600: Sports Marketing Strategy
- MPSM 610: Sports Communications and Public Relations
- MPSM 620: Sales Promotion, Licensing and Sponsorship Development in Sports and Events
- MPSM 630: Sports Digital Media and Integrated Database Marketing
Concentration in Business, Management, and Operations (12 Credits)
Develop a functional knowledge of finance, law, facilities management, and economics as you learn to employ analytical and planning tools to execute strategy that maximizes profitability and productivity. Courses include:
- MPSM 700: Sports Business and Finance
- MPSM 710: Sports Law, Contracts and Negotiation
- MPSM 720: Sports Event Planning and Facility Management
- MPSM 730: Economics and Revenue Analysis in Sports Industries
Electives (6 Credits)
- MPSM 800: Internship I
- MPSM 810: Internship II
