Photo of Scott Horner

Director, Personalities & Properties

Director, Personalities & Properties
Octagon
Scott Horner currently serves Director, Personalities & Properties at Octagon, the world’s largest and foremost athlete representation and sports and entertainment marketing agency headquartered in McLean, VA. Based in the firm’s Athletes & Personalities Division, Horner helps lead a group that specializes in the management and marketing of current and former NFL head coaches, broadcasters and other elite talent that the company represents. Some of the Octagon clients that Horner works with on their behalf include Emmitt Smith, Bill Cowher, Stephen Curry, Jimmer Fredette, Herm Edwards, Chris Fowler, Brian Billick, Mike Smith, Thomas Dimitroff, Andrea Kremer, Pudge Rodriguez, Justin Tuck and Jimmie Johnson among others. 
 
Horner also oversees the division’s corporate speaking practice, which proactively seeks opportunities for Octagon’s highly sought after speaking talent. He also serves as a day-to-day management contact for many of the division’s clients. Prior to moving to his marketing and business development role, Horner played an integral part in Octagon’s communications efforts and led their internal and external initiatives, along with spearheading many proactive public relations platforms for the agency’s elite clients. In 2008, Octagon was named the inaugural winner of the Sports Agency of the Year by the Sports Business Journal and is regularly lauded as one of the best agencies in the industry.       
Prior to joining Octagon, Horner served a two-season stint with the Philadelphia Eagles as a Graduate Assistant in the club’s Football Media Services Department. In this role, Horner was an integral member of the department that served as the liaison between the players and coaches and the national, regional and local media outlets who covered the team on a daily basis. Horner also was a member of the club’s advance team for Super Bowl XXXIX in Jacksonville, FL. During his tenure with the team, the Eagles PR staff was awarded The Pete Rozelle Award, an honor given by the Pro Football Writers Association of America to the NFL’s top PR staff.  
A native of York, PA and a graduate of Penn State University with a degree in Advertising and Public Relations, Horner also had a previous eight-month internship with the Major League Baseball Players Association and volunteered in Penn State’s Sports Marketing and Promotions Department.
 
A founding member of the Washington Sports Business Professionals organization, Horner often speaks to undergrad and grad classes at University of Maryland and George Washington and is a regular panelist at the annual Sports Events Marketing Experience (SEME) held each spring at Nationals Park.