Master of Professional Studies in Sports Industry Management
Ira Frankel is the Senior Director of Marketing and New Media for the Washington Wizards. In his current role he is responsible for the overall day-to-day management of Database Marketing and Website/New Media. His roles includes but is not limited to acting as the gateway to (Archtics CRM) system which involves list segmentation, data analysis, data hygiene, Acxiom data appends with personicx clusters, tracking and sales reporting.
In addition, Frankel oversees all e-commerce, direct marketing, content management, social networking, sales force automation and the overseeing of WashingtonWizards.com, WizardsCare.com, WizardsLockerRoom.com, WashingtonWizardsBlog.com, PatriotCenter.com and VerizonCenter.com.
Frankel began his career with Washington Sports and Entertainment as a media coordinator in 1998. He has also spent time as the Teams Marketing Coordinator, Assistant Director of Promotions and Concourse Operations, Assistant Director of Marketing, Director of Marketing and Director of Database Marketing before taking on his current position.
Entering his 11th season with the Wizards, Frankel is well rounded in all angles of sports and entertainment marketing as he has worked with and handled duties for the Washington Wizards, Washington Capitals, Washington Mystics, Verizon Center, Patriot Center, Baltimore Arena and TicketMaster.