Master of Professional Studies in Global Hospitality Leadership

Events

Collaborative Hub for Hospitality

An event series hosted by the master’s in Global Hospitality Leadership Program

Collaborative Hub Winter 2016-17 EventsClick image to view poster.

Washington, D.C., is home to the world's largest hotel management and development headquarters, travel and transportation groups, associations, and properties. Located at the center of all of these, Georgetown University’s downtown campus operates as a gathering place for the diverse players of hospitality to network, collaborate, and facilitate the dialogue of innovation that will move the industry forward. 

Whether you are a current student, prospective student, or industry professional, we invite you to join us for these exciting events.


Spring 2017

The Future of Travel Storytelling

Event Details:
Tuesday, March 28, 2017
6:00 p.m.
Georgetown University SCS
640 Massachusetts Ave NW

Storytelling, the art of making an emotional connection between customer and product, has become the buzzword du jour. While this powerful activity can have a meaningful impact, the playing field and techniques keep changing. This landscape makes storytelling mastery essential to driving inspiration, interest and consideration in travel.

Join us as we examine the rise of content marketing and brand storytelling, traditional media channels, and storytelling to motivate action. Expert panelists from across the travel industry will discuss storytelling, how it affects what they do, current trends, and the future of storytelling in hospitality and travel.

Featuring:

  • George Stone, Editor-in- Chief, National Geographic Travel
  • Mike Yessis, Seasoned Travel Editor and Content Strategist
  • Janine Jervis, Deputy Director, Jordan Tourism Board
  • Marc Grazer, Editorial Director, Creative + Content Marketing at Marriott International
  • Robin Bennefield, Senior Manager, Marriott Traveler

Networking, light refreshments, and hors d'oeuvres will follow the panel.

Co-hosted by the master’s in Global Hospitality Leadership and Travel Massive



Past Speaker Series

To view past collaborative hub event series, click on the links below:
Winter 2016-17 Event Series
Spring 2016 Event Series
Fall 2015 Event Series
Spring 2015 Event Series
Fall 2014 Event Series

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Global Hospitality Leadership Webinar

April 4, 2017 Webinar 12:00 PM - 1:00 PM Details

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