Master of Professional Studies in Integrated Marketing Communications

Career Outlook

The outlook for IMC program graduates is very positive. For example, the Bureau of Labor Statistics estimates an above-average occupational growth rate of 32 percent for market research analysts and marketing specialists. The growth rate for marketing managers as well as advertising and promotions managers matches the national average of 13 percent.[1] A post-baccalaureate qualification has a high value, as demonstrated by the percentage with a master’s degree—as high as 23 percent for market research analysts and marketing specialists, compared to the national average of 9 percent.[2]

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