Master of Professional Studies in Integrated Marketing Communications

Mission and Learning Goals

Mission Statement

The Georgetown University Master’s in Integrated Marketing Communications program prepares practitioners to thrive at the intersection of strategy and creativity. Students learn to work across communications disciplines and channels to create and manage brand campaigns that respect consumers and benefit the marketplace.

Learning Goals

The IMC program will enable students to:

  • Create and manage communications campaigns based on IMC principles
  • Integrate multiple communication disciplines and channels to increase campaign impact
  • Apply IMC strategies to build and maintain strong consumer brands
  • Use consumer research to cultivate creative insights
  • Operate effectively at the intersection of business and creative strategy
  • Practice IMC with high ethical standards
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