The IMC program provides career professionals with a focused degree that enables them to leverage the full spectrum of communications tools to successfully create and manage IMC campaigns. Students develop the competencies they need to work across communications disciplines, gaining a deeper understanding of brands, consumer insights, and the planning needed to bring the two closer together.
The program is beneficial for students across a wide range of communications backgrounds, including:
- Visual design
- Graphic design
- Web design
- Brand strategy
- Production management
- Media buying
Learn even more about life as a graduate student at Georgetown University School of Continuing Studies, including an inside look at the Georgetown Downtown location across the street from the Walter E. Washington Convention Center.