Master of Professional Studies in Integrated Marketing Communications

Meet the Faculty

Faculty members of the Integrated Marketing Communications program are experienced industry innovators, executives, and thought leaders. The faculty includes members of the existing Master of Professional Studies in Public Relations & Corporate Communications program faculty, as well as individuals from world-renowned creative and branding agencies.

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Linda Berkeley
Photo of Linda Berkeley Linda Berkeley is President and founder of LEB Enterprises, LLC, a management consulting firm specializing in branding, new business development, leadership, consumer insights, and education. She is an experienced business executive who has started and grown businesses at media, entertainment ...
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This instructor has taught:
MPMC-500 Conversations About Ethics
MPMC-600 Consumer Research & Insights

Gayatri Bhalla
Photo of Gayatri Bhalla Gayatri brings more than twenty years of experience working with top brands (including General Motors, Siemens, GlaxoSmithKline, Pfizer, sanofi aventis, MedImmune, T-Mobile, Morgan Stanley, Fleet Bank/Bank of America, Federated, Donna Karan, AT&T, and ReadyForHillary) and broad, multidisciplinary experience ...
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This instructor has taught:
MPMC-705 Innovations in IMC

Sarita Bhargava
Photo of Sarita Bhargava Sarita Bhargava serves as the Vice President of Marketing at Cricket Media, a children's educational media company. In her role, Sarita oversees and institutes the brand vision, positioning and communications strategy across the disciplines of marketing, digital, social, publicity ...
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This instructor has taught:
MPMC-602 IMC Campaign Planning
MPMC-900 Capstone

Clayton Black
Photo of Clayton Black Clay Black is the SVP Group Creative Director at DC Creative in Edelman’s DC office and brings with him over 15 years of creative brand building experience. From beer to breakfast cereal, burgers to cosmetics, and insurance to deodorant ...
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This instructor has taught:
MPMC-703 In Search of the Big Idea

Carol Blymire
Photo of Carol Blymire Once-youngest-ever White House political appointee. Fearless Tweeter. Really crappy telemarketer. I am the founder of Blymire Communications where I offer public relations, branding, and advocacy counsel to Fortune 100 corporations, national non-profits, celebrity foundations, and everything in between. I serve ...
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This instructor has taught:
MPJO-891 Personal Branding (Cross-listed with MPPR 891)
MPMC-891 Personal Branding
MPPR-891 Personal Branding

Xenia Boone
Photo of Xenia Boone Ms. Boone serves as the Direct Marketing Association’s (DMA) in-house counsel for a range of legal issues and leads the organization’s efforts in compliance and best practices application for direct marketing and fundraising. She oversees Board-level Committees on ...
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This instructor has taught:
MPMC-500 Conversations About Ethics

Bonnie Campagnuolo
Photo of Bonnie Campagnuolo Bonnie Campagnuolo is the Senior Director, Global Brand Marketing for Hilton Hotels & Resorts and Curio – A Collection by Hilton. She has over 20 years of brand marketing, advertising, and integrated marketing experience for brands, such as Nissan, Walt Disney World ...
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This instructor has taught:
MPMC-701 The Creative Brief

Christian Campagnuolo
Photo of Christian Campagnuolo Christian Campagnuolo leads all of Snagajob’s marketing efforts, including brand, content, PR, and lead acquisition to accelerate the growth of Snagajob's national brand. Prior to Snagajob, Christian served as senior vice president of Marketing for MicroStrategy, a leading ...
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This instructor has taught:
MPMC-701 The Creative Brief

Robert Conrad
Photo of Robert Conrad Bob Conrad helps civilian and federal government clients develop strategic communications planning and provides oversight, analysis and support. He has more than 15 years of agency experience working in New York, Boston and Washington, D.C. Bob has led multiple ...
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This instructor has taught:
MPMC-890 Public Speaking & Pitching
MPPR-600 Public Speaking & Pitching

Catherine Copley
Photo of Catherine Copley Cathy Copley is the founder and principal of Copley Communications, a marketing consultancy that specializes in research-driven message development and brand positioning. She is an expert marketing communications strategist, planner and consumer behavior expert, and works with clients to ensure ...
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This instructor has taught:
MPMC-600 Consumer Research & Insights

Nicolas Durand
Photo of Nicolas Durand Nicolas Durand is a digital entrepreneur, data scientist, and computer engineer. He leads the Digital Analytics training program of the World Bank and is the founder and chief developer of Dishly, a website & mobile app (coming soon) for personalized food ...
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This instructor has taught:
MPMC-806 Dig. Analytics & Measurement
MPPR-506 Digital Analytics and Measurement

Robert Fiddler
Photo of Robert Fiddler Since starting as a copywriter in 1979, Bob Fiddler has built a career in marketing communications as a creative, manager, strategist, entrepreneur and teacher, evolving his knowledge and skills to reflect the dizzying evolution in marketing communications. He has worked ...
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This instructor has taught:
MPMC-702 The Management of IMC

Shannon Finberg
Photo of Shannon Finberg Shannon Finberg is Vice President, Creative Services, Digital and Content Management, for America’s largest K – 12 online education company, K12, Inc. As the head of K12's Digital and Content organization, she oversees the creative services, website, social media ...
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This instructor has taught:
MPMC-602 IMC Campaign Planning

Tim Ito
Photo of Tim Ito Tim is currently a senior director at the Association for Talent Development, overseeing the content division of the organization. Previous to ATD, he ran the content marketing group for ASCD, including oversight of the business and revenue strategy for ASCD ...
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This instructor has taught:
MPMC-881 Digital Marketing
MPPR-881 Digital Marketing

Andrea Koslow
Photo of Andrea Koslow Andrea Koslow is a strategic communicator and prolific producer of award-winning broadcast, video, radio, print, and digital media. Currently, she is the Senior Director of National Brand Strategy & Marketing Production for Public Broadcasting Service (PBS). In this role, she has ...
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This instructor has taught:
MPMC-602 IMC Campaign Planning

Brian Kupersmit
Photo of Brian Kupersmit Brian Kupersmit is the Owner of Collective Wisdom LLC, which delivers skilled facilitation to help clients drive growth and breakthrough thinking. Collective Wisdom focuses on creating action oriented plans that are more effective because they are generated with the alignment ...
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This instructor has taught:
MPMC-603 The Brand Concept

Sunny Levitt
Photo of Sunny Levitt Sunny Levitt is founder and principal Executive Coach at SL Consultants, an executive coaching and career management firm that partners with leaders who are committed to developing and reaching their professional goals. She is also an Adjunct Lecturer at Georgetown ...
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This instructor has taught:
MPJO-560 Strt Career Planning & Mgmt
MPMC-560 Strategic Career Planning
MPPR-560 Strt Career Planning & Mgmt

Zachary Lewis
Photo of Zachary Lewis Zachary Lewis is a Vice President at Ipsos Public Affairs, where he leads a team responsible for health services research and is responsible for strategic planning, client management, project oversight, and business development. He has more than ten years of ...
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This instructor has taught:
MPMC-600 Consumer Research & Insights

Michael Lukich
Photo of Michael Lukich Michael Lukich is a Principal of Marketing Analytics at MarketBridge, a sales and marketing solutions firm based in Bethesda, Maryland. He is responsible for driving the scope, project management, and execution of several client engagements – specifically focusing on digital marketing ...
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This instructor has taught:
MPMC-806 Dig. Analytics & Measurement
MPPR-506 Digital Analytics and Measurement

Tripp McLaughlin
Photo of Tripp McLaughlin Tripp McLaughlin serves as the Director of Brand Management for Tru by Hilton, Hilton Worldwide’s new midscale brand. A brand strategist and marketing expert with experience in both consumer packaged goods and the hospitality industry, Tripp is responsible for ...
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This instructor has taught:
MPMC-603 The Brand Concept

Colin Moffett
Photo of Colin Moffett Colin is a partner at the strategic branding and digital marketing agency Artemis Ward (www.artemisward.com). Colin has fifteen years of agency experience. He founded the digital team at Weber Shandwick, DC in 2008 and grew it to an ...
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This instructor has taught:
MPMC-700 Collaboration Lab

Joseph Ney
Photo of Joseph Ney Joseph is a partner and creative director for Reingold, a strategic communications firm working with worthy causes to improve health, raise public awareness, change behavior, and inspire action. He works hard to engage both sides of his brain, using logic ...
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This instructor has taught:
MPMC-706 Building your Creative Muscle

Shayna Padovano
Photo of Shayna Padovano Shayna Padovano is Senior Associate at PricewaterhouseCoopers Public Sector LLP (PwC), where she consults with the U.S. Department of State in the areas of organizational efficiency and change, training design and delivery, and cultural diplomacy. Shayna has taught theatre ...
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This instructor has taught:
MPMC-890 Public Speaking & Pitching
MPPR-600 Public Speaking & Pitching

Evan Parker
Photo of Evan Parker Evan is a senior strategist specializing in digital marketing and communications programs for non-profits, with nearly two decades of experience using integrated campaign tactics to support organizational philanthropy and supporter activation goals. Evan is currently Principal with Freeflow Digital, a ...
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This instructor has taught:
MPMC-841 Activating Audiences forCauses
MPPR-906 Activating Audiences for Causes

Earl Parrish
Photo of Earl Parrish Franklin Parrish is a content strategist and creative director with over 15 years of experience in the marketing and advertising industry. His career has been distinguished by his expertise in identifying the “Big Idea” that best addresses consumer needs, and ...
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This instructor has taught:
MPMC-704 Content Strategy

James Quindlen
Photo of James Quindlen Jim Quindlen is Senior Creative Director at APCO Worldwide. Based in Washington, D.C., he leads APCO’s multi-disciplinary creative team with a focus on strategy, campaign development and design. Mr. Quindlen brings a broad range of skills in visual ...
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This instructor has taught:
MPMC-700 Collaboration Lab

Rita Santelli
Photo of Rita Santelli Rita Santelli has developed profitable brand strategies, impactful product enhancements, and persuasive communications for some of America’s most well-known brands. She began her consumer marketing career as an internal consultant for Walt Disney World developing data-driven growth strategies for ...
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This instructor has taught:
MPMC-603 The Brand Concept

Sunela Thomas
Photo of Sunela Thomas Sunela Thomas serves as the Ethics & Compliance Director at AT&T’s Chief Compliance Office. In her current role, Sunela oversees the Corporate Compliance Program Office where she manages 33 different Compliance programs - Ethics, Cybersecurity, Sales & Marketing Practices, Drones, Data ...
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This instructor has taught:
MPMC-500 Conversations About Ethics

John Trybus
Photo of John Trybus John D. Trybus, APR leads and manages the Center for Social Impact Communication (CSIC) at Georgetown University, an industry-leading research and action center dedicated to increasing social impact through the power of communicators. Launched in 2008, CSIC works to educate ...
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This instructor has taught:
MPMC-840 Cause Consulting
MPPR-900 Cause Consulting

Amiastri Vallo
Photo of Amiastri Vallo Mia Vallo is a Sr. Director, Marketing Analytics and Optimization at National Geographic. She oversees digital analytics, testing, and optimization programs in the organization to grow digital audience and increase digital engagement using data and strategic insights. She has trained ...
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This instructor has taught:
MPMC-806 Dig. Analytics & Measurement
MPPR-506 Digital Analytics and Measurement

Xiapeng (Paul) Wang
Photo of Xiapeng (Paul) Wang Dr. Xiaopeng Wang has over a decade of teaching and research experience in visual journalism, graphic design and communication. He has published many research articles and book chapters on visual media and communication. Before he relocated to Washington D.C ...
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This instructor has taught:
MPJO-778 Visual Communications
MPMC-878 Visual Communications
MPPR-778 Visual Communications

Wendy Zajack
Photo of Wendy Zajack With more than 20 years of experience in public relations, marketing, media relations and internal communications, Wendy Zajack thrives on working to make complex topics and technologies easy to understand, exciting and relevant to broad audiences. She has spent a ...
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This instructor has taught:
MPMC-500 Conversations About Ethics
MPMC-900 Capstone

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