Georgetown University School of Continuing Studies

Center for Continuing and Professional Education

Center for Continuing and Professional Education

XCPD-523 Creating Effective Marketing Plans

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Course Details

Marketing plans are often created ad hoc and with limited research to inform them. However, in today's competitive environment, organizations place a greater premium on comprehensive planning for more effective marketing outcomes.

Understanding the fundamental principles of strategic and tactical planning is a key first step for building an effective marketing action plan. This course teaches students the core competencies needed for analyzing marketplace dynamics, preparing a distinctive and relevant strategy, assembling a creative marketing program, and analyzing plan effectiveness. Students will complete an entire marketing plan cycle from start to finish.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Apply core competencies needed for analyzing marketplace dynamics, preparing a distinctive and relevant strategy, assembling a creative marketing program, and analyzing plan effectiveness.
  • Develop a marketing plan cycle from start to finish.

Notes

Course Registration

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart" below.

Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive your Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart", logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Georgetown NetID Password Reset

If you have forgotten or do not have your Georgetown University NetID password, please contact the University Information Systems (UIS) 24/7 IT Helpdesk to have your password reset.

More Information

For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to ccpeprograms@georgetown.edu, or call (202) 687-8700.

Course Prerequisites

Previous academic coursework in marketing or some professional experience. Participants with limited training or experience in marketing are strongly encouraged to take Principles of Marketing first.


Applies Towards the Following Certificate(s)




Sections

XCPD-523 - 01 Creating Effective Marketing Plans    
2014 - Summer 2014 Non-Credit   Status:  Available
Class:   Tue 6:30PM - 9:30PM
27 May 2014 to 1 Jul 2014
Class Schedule: 6 Sessions
Contact Hours: 18.0
Course Tuition:
Tuition non-credit    895.00
Potential Discount(s):
AMA DC Members
Alumni Discount
 
Location:   Main Campus
Building:   640 Mass Ave
Instructors: Richard Newman
Section Note(s):  Students are encouraged to register early because of limited space in this course.  
 
XCPD-523 - 01 Creating Effective Marketing Plans    
2014 - Fall 2014 Non- Credit   Status:  Available
Class:   Fri 6:30PM - 9:30PM
5 Sep 2014 to 12 Sep 2014
Class:   Sat 9:00AM - 4:00PM
6 Sep 2014 to 13 Sep 2014
Class Schedule: 4 Sessions
Contact Hours: 18.0
Course Tuition:
Tuition non-credit    895.00
Potential Discount(s):
AMA DC Members
Alumni Discount
 
Location:   Main Campus
Building:   640 Mass Ave
 


Certificate Programs Information Session

June 25, 2014 SCS CAMPUS Details

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