Georgetown University School of Continuing Studies

Center for Continuing and Professional Education

Center for Continuing and Professional Education

XMKT-721 Digital Marketing Strategy

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Course Details

The Digital Marketing Strategy Course is designed to introduce students to advanced concepts in multi-channel marketing in the digital environment. Students will be introduced to advanced strategies in email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.

Course Objectives

Upon completion of this course, successful students will be able to: 

  • Understand digital marketing strategies and advanced email marketing strategies. 
  • Identify and apply advanced search engine optimization (SEO), search engine marketing (SEM), and social media marketing strategies.

Notes

Course Registration

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart" below.

Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive your Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart", logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Georgetown NetID Password Reset

If you have forgotten or do not have your Georgetown University NetID password, please contact the University Information Systems (UIS) 24/7 IT Helpdesk to have your password reset.

More Information

For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to ccpeprograms@georgetown.edu, or call (202) 687-8700.


Applies Towards the Following Certificate(s)




Sections

XMKT-721 - 01 Digital Marketing Strategy    
2014 - Summer 2014 Non-Credit   Status:  Available
Class:   Fri 6:30PM - 9:30PM
6 Jun 2014 to 13 Jun 2014
Class:   Sat 9:00AM - 4:00PM
7 Jun 2014 to 14 Jun 2014
Class Schedule: 4 Sessions
Contact Hours: 18.0
Course Tuition:
Tuition non-credit    895.00
Potential Discount(s):
AMA DC Members
Alumni Discount
Boeing Discount
Washington Women's Leadership Initiative Discount
 
Location:   Main Campus
Building:   640 Mass Ave
 
XMKT-721 - 01 Digital Marketing Strategy    
2014 - Fall 2014 Non- Credit   Status:  Available
Class:   Fri 6:30PM - 9:30PM
5 Sep 2014 to 12 Sep 2014
Class:   Sat 9:00AM - 4:00PM
6 Sep 2014 to 13 Sep 2014
Class Schedule: 4 Sessions
Contact Hours: 18.0
Course Tuition:
Tuition non-credit    895.00
Potential Discount(s):
AMA DC Members
Alumni Discount
 
Location:   Main Campus
Building:   640 Mass Ave
 


Certificate Programs Information Session

June 25, 2014 SCS CAMPUS Details

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