Certificate in Digital Media Management

Digital Media Management

Spring 2012 Schedule

Program Description:
Across industries, understanding the possibilities and capabilities of new and emerging media is critical to developing an integrated communications strategy to reach any organization’s marketing goals. Successful practitioners in the communications and marketing fields are strategists that rely on solid marketing fundamentals and incorporate the latest and greatest tools available in digital media.

In the Certificate in Digital Media Management, participants will learn concepts, examine frameworks, and develop skills in new media management. Participants will learn how to integrate new media campaigns into organization-wide branding and communication strategies.

Overview:
Through targeted electives, program participants will focus on either a management or analytic track. Participants who select the management concentration will take electives in strategy and brand development, preparing them for leadership roles. Participants who select the analytic concentration will focus on technical skills to optimize user experience and understand website data. Participants will complete the program well prepared to interface with coworkers, to join interdepartmental teams, and to present to clients.

Capstone Experience:
The Digital Media Management Capstone allows management and analytics skill sets to be tested in an authentic way as students complete a final project together. Acting as a marketing agency, teams will develop a strategic digital media campaign to meet the requirements of a client. Participants’ understanding of theories and practices reviewed in previous courses will be tested in the Capstone as they deliver an integrated, strategic campaign that maximizes digital media capabilities. Some out of class time will be expected to complete the project.

Designed for:

Entry to mid-level professionals in advertising agencies, marketing companies, and PR firms
Mid-level executives responsible for internal and external messaging and communications for an organization
Media consultants
Professionals entering the communication, marketing, or advertising industries

Target job titles for program completers:

Marketing Strategist
Internet Marketing Manager
Web Marketing Specialist
Senior Online Marketing (SEM) Analyst/Director
Junior Search Engine Optimization (SEO) Strategist
Online Marketing & Social Media Specialist
Interactive Marketing Manager
SEO Diagnostics Consultant
Director of E-commerce
Account/Advertising Operations Coordinator
Data & Web Traffic Analyst
Web Properties Marketing Manager
Media Buyer

Program Outcomes:

Provide participants tools to collect and analyze data by choosing the appropriate online tracking packages and applications.
Develop professionals who can make strategic decisions on the use of digital channels to promote products, services, and messages effectively.
Provide participants with skill sets in online brand management and development.

Objectives:
Program participants will:

Learn to integrate online marketing channels including web, email, mobile and social media platforms to manage online content development and delivery.
Understand underlying business models and principles that drive successful marketing and digital media campaigns.
Make strategic decisions in content management and brand development through digital media.

Format:
The program is comprised of seven courses (5 required and 2 elective) for a total of 112 classroom contact hours.

Schedule:
Courses are 16 hours each in duration. Some courses take place on weeknights from 6:00 pm to 9:15 pm while other courses take place on Saturdays from 9:00 am to 4:00 pm. Please refer to the individual course pages below for specific course dates and times.

Program Prerequisites:

A bachelor's degree or the equivalent.
Participants without any marketing or communications background should consider taking the Principles of Marketing course as a prerequisite. It is essential that all participants have a fundamental understanding of marketing in order to successfully complete the digital media management program.
A TOEFL examination for non-native speakers of English is not required but participants are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program.
Any requests for exceptions to these requirements must be made in writing to the program director at CCPE. Participants must complete the six other courses (4 required, 2 elective) prior to completing the Capstone course.
It is expected that the Capstone Course will bethe final course in your program of study.
Participants in the Capstone course will be expected to draw on skills and concepts learned throughout the Digital Media Management certificate program as they develop their Capstone project.

Tuition:
Tuition is $795.00 per course. The total cost of the certificate program is $5,565. Register online and pay for each course individually.

Members of the American Marketing Association are eligible for a 10% tuition discount on each course. Email your AMA membership number to ccpemarketing@georgetown.edu for verification and you will receive the AMA tuition discount code in reply. When you register for courses online, input the tuition discount code during the checkout process. Tuition discounts are only applicable at the time of registration; they will not be applied retroactively.

Registration:
This certificate is an open enrollment program. No application is required. You may register for individual courses by clicking on the course links below. The Capstone course is intended as the final course in the program. Please complete all other course requirements prior to registering for the Capstone course.

Certificate Requirements:
Successful completion of seven courses (112 contact hours) is required to receive a Certificate in Digital Media Management from Georgetown University.

International Students:
Student visas will not be provided for this program.

More Information:
For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to ccpemarketing@georgetown.edu, or call 202.687.7000.

Participants may also be interested in individual management courses.