Center for Continuing and Professional Education

Digital Marketing

Program Description

Digital marketing is a rapidly changing landscape, with constant innovation and ever-changing technology. Tactics or campaigns that were successful two years ago, may no longer be relevant for today’s targeted customer. New media marketing, including social, mobile, and search, is revolutionizing how marketers operate and the skills they need to be successful.

The Certificate in Digital Marketing program is designed to introduce students to the world of multi-channel marketing. This program provides students with the advanced technical skills and marketing savvy they need to identify, engage, and develop successful relationships with customers in today’s digital environment.

Program Objectives

Upon completion of the program, successful students will be able to:

  • Explain core concepts of multi-channel marketing and digital marketing strategies 
  • Design a Customer Relationship Management and Information-Based Marketing strategy
  • Demonstrate ability to work with current digital marketing tools, both quantitative and qualitative 
  • Present the return on investment of digital marketing efforts in a justifiable format
  • Construct a digital marketing strategy to achieve organizational goals

Designed For

The ideal candidate for the Digital Marketing Certificate program has three to five years of experience and is currently working in an advertising, marketing, public relations or social media role within an agency, corporation, government agency, or nonprofit organization.

Startup entrepreneurs and independent consultants can also benefit greatly from attending this certificate program.

Career & Industry Outlook

According to the U.S. Bureau of Labor Statistics Occupational Outlook Handbook, demand for marketing professionals will be strong through 2020 as the profession becomes more technical, specialized, and strategic. Significant growth is projected for market research analysts and marketing specialistsas well as public relations managers while moderate growth is projected for marketing and sales managers. Specifically, demand for marketing and sales managers will grow by 12% - 14% through 2020 (about as fast as average) while demand for market research analysts will increase 41% through 2020 (much faster than average). At the same time, demand for public relations professionals is expected to increase 21% (faster than average). The profession is also expected to experience healthy salary growth. Prospective students are encouraged to research salary expectations on salary.com or glassdoor.com.

Target Job Titles for Program Graduates

  • Marketing Strategist
  • Internet Marketing Manager
  • Web Marketing Specialist
  • Senior Online Marketing (SEM) Analyst/Director
  • Junior Search Engine Optimization (SEO) Strategist
  • Online Marketing & Social Media Specialist
  • Interactive Marketing Manager
  • SEO Diagnostics Consultant
  • Director of E-commerce
  • Creative Developer
  • Data & Web Traffic Analyst
  • Web Properties Marketing Manager
  • Digital Media Buyer

Certificate Requirements

To receive the Certificate in Digital Marketing from Georgetown University, students must successfully complete the four (4) required courses and two (2) elective courses for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. Students must complete the program within a two-year time frame.

  Course Name Course Type CEUs
1 Digital Marketing Fundamentals Required 1.80
2 Advanced Marketing Analytics & Reporting Required 1.80
3 Customer Relationship & Database Marketing Required 1.80
4 Elective 1 Elective 1.80
5 Elective 2 Elective 1.80
6 Applied Digital Marketing Capstone Required 1.80
Total 4 Required Courses + 2 Elective Courses   10.80
 

See below for course schedules and registration information.

Please note: As of May 15, 2016 the Digital Marketing curriculum has been updated in recognition of emerging industry patterns and student feedback. Students who began coursework before May 15, 2016 may be grandfathered under the old certificate requirements.

Program Registration

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portalprior to registration. After your account is created, you will receive a Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart" on the course registration page, logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Program Prerequisites

  • A bachelor's degree or equivalent.
  • Three to five years of experience in a position in the public, private, or non-profit sector.
  • Participants should have fundamental marketing skills. Those with limited skills or experience may benefit from courses in our Marketing or Social Media Management certificate programs, which may be taken prior to enrolling in this program.
  • A TOEFL examination for non-native speakers of English is not required but students are expected to read, write, and comprehend English at the graduate level to fully participate in and gain from the program.
  • Any requests for exceptions to these requirements must be made in writing to the director at CCPE.

Program Tuition

Tuition is $895.00 per course. Total program tuition, including all six courses, is $5,370.00. Participants pay per course and payment is due at the time of registration. Withdrawals and refunds are processed based on the Withdrawal and Refund Policy.

Members of the American Marketing Association are eligible for a 10% tuition discount on each course. To receive the discount email your NetID and AMA membership number to ccpeprograms@georgetown.edu for verification. New students will need to first create an account in My SCS. Your account will be registered as eligible and you may select the AMA discount during the checkout process.

Tuition discounts are only applicable at the time of registration, are not applied retroactively, and cannot be combined.

This program also qualifies for Veterans Affairs Benefits for eligible students.

Tuition Payment Considerations

While non-credit professional certificate programs do not qualify for federal financial aid, prospective students should consider the following for tuition payment:

  • Seek employer funding or reimbursement
  • Enroll in our interest-free payment plan
  • Use Veterans Affairs (VA) Benefits/ GI Bill
  • Apply for a private education loan
  • Take advantage of tuition discounts for alums, groups, and select partner organizations
  • Register for individual courses over multiple semesters

Program Format & Schedule

Courses meet Friday evenings and Saturdays. Occasionally, courses may meet on weekdays during the day or evening. Generally, all courses are offered each semester, though some courses may be available in the spring or fall semester only. Refer to individual course pages below for schedules.

Program Materials

Most course materials are included in the cost of tuition. Course materials will be distributed in digital format and accessible through Blackboard, Georgetown's learning management system. Students must have a laptop or tablet computer to access course materials.

International Students

Non-credit professional certificate programs are classified as part-time education programs. As a result, Georgetown University cannot sponsor international students for student visas (F-1) to enroll in certificate programs. However, prospective international students who enter the U.S. on a valid visa are eligible to enroll in courses. For more about travel visas, please see the section on international students under Frequently Asked Questions.

More Information

For more information or to speak with a program advisor, please send an email to ccpeprograms@georgetown.edu or call 202.687.7000. Interested students are also encouraged to RSVP for an upcoming information session.

 

 
How to Enroll

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Course registration is complete when payment is processed and you receive a confirmation email.

Required:

Advanced Digital Marketing Strategies
Advanced Marketing Analytics and Reporting
Customer Relationship and Database Marketing
Digital Marketing Strategy

Elective:

Building Strong Brands
Code Literacy: An Introduction to HTML and CSS
Loyalty and Loyalty Program Management
Social, Mobile and Search Marketing
Web and Mobile Design and Usability


Course Schedule

Course Name Semester and Section
Required  Fall 2016
Digital Marketing Strategy Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Sep 09, 2016 to Sep 16, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Sep 10, 2016 to Sep 17, 2016
640 Mass Ave.

Status:
Open
Required Fall 2016
Customer Relationship and Database Marketing Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Sep 23, 2016 to Sep 30, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Sep 24, 2016 to Oct 01, 2016
640 Mass Ave.

Status:
Open
Required Fall 2016
Advanced Marketing Analytics and Reporting Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Oct 28, 2016 to Nov 04, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Oct 29, 2016 to Nov 05, 2016
640 Mass Ave.

Status:
Open
Required Fall 2016
Advanced Digital Marketing Strategies Not currently scheduled
Section 01
Online
Nov 28, 2016 to Dec 17, 2016

Mon, 6:30 PM - 9:30 PM
Nov 28, 2016
640 Mass Ave.

Sat, 1:00 PM - 4:00 PM
Dec 17, 2016
640 Mass Ave.

Status:
Open
Elective  Fall 2016
Web and Mobile Design and Usability Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Oct 14, 2016 to Oct 21, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Oct 15, 2016 to Oct 22, 2016
640 Mass Ave.

Status:
Open
Elective Fall 2016
Social, Mobile and Search Marketing Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Oct 14, 2016 to Oct 21, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Oct 15, 2016 to Oct 22, 2016
640 Mass Ave.

Status:
Open
Elective Fall 2016
Code Literacy: An Introduction to HTML and CSS Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Nov 11, 2016 to Nov 18, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Nov 12, 2016 to Nov 19, 2016
640 Mass Ave.

Status:
Open
Elective Fall 2016
Building Strong Brands Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Nov 11, 2016 to Nov 18, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Nov 12, 2016 to Nov 19, 2016
640 Mass Ave.

Status:
Open
Elective Fall 2016
Loyalty and Loyalty Program Management Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Nov 11, 2016 to Nov 18, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Nov 12, 2016 to Nov 19, 2016
640 Mass Ave.

Status:
Open
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