The concentration in Public Relations and Corporate Communications offers two options for individuals looking to advance their career and knowledge within the field, a Masters program (MPS) and an Advanced Professional Certificate (APC).
Advanced Professional Certificate students select five courses within their area of interest in order to complete the certificate.
Whether selecting the MPS or the APC, the applied curriculum prepares students for leadership roles across sectors. Courses emphasize strategic planning to address critical business objectives and the development of hard metrics to measure success. The curriculum not only teaches best practices, but also asks students to apply their learning through real world projects. We understand the benefit of immediately utilizing knowledge gained in the classroom. Students learn to think strategically, gain a global perspective on communications and public relations, develop clear and concise writing skills, and become leaders in the digital world.
Core Courses MPPR-600: Presentation Skills
MPPR-605: PR Case Studies
MPPR-700: PR Writing
MPPR-710: Media Relations & Messaging
MPPR-740: Strategic Communications Planning
MPPR-750: The Intersection of Offline and Online PR
MPPR-775: In-Depth Interviews and Focus Groups
MPPR-845: Communications Challenges in a Changing World
MPPR-870: Communications Research
Corporate Communications
MPPR-710: Media Relations & Messaging
MPPR-730: Corporate Communications
MPPR-765: Live Branded Media
MPPR-780: Grassroots Communications
MPPR-795: Public Affairs & Government Relations
MPPR-810: Crisis Communications
MPPR-830: Advanced Corporate Communications
MPPR-835: Employee Engagement and Internal Communications
MPPR-836: Leadership in Communication
MPPR-845: Communications Challenges in a Changing World
MPPR-865: Global Communication in Social Media
MPPR-885: Speech Writing
MPPR-886: Corporate Influences on Cause Communications
Public Relations
MPPR-600: Presentation Skills
MPPR-605: PR Case Studies
MPPR-700: PR Writing
MPPR-710: Media Relations & Messaging
MPPR-750: The Intersection of Offline and Online PR
MPPR-795: Public Affairs & Government Relations
MPPR-805: Persuasive Writing
MPPR-810: Crisis Communications
MPPR-836: Leadership in Communication
MPPR-885: Speech Writing
MPPR-886: Corporate Influences on Cause Communications
Integrated Marketing Communications
MPPR-760: Integrated Marketing Communications (IMC)
MPPR-765: Live Branded Media
MPPR-775: In-Depth Interviews and Focus Groups
MPPR-835: Employee Engagement and Internal Communications
MPPR-886: Corporate Influences on Cause Communications
MPPR-890: Brand and Creative Strategy
MPPR-836: Leadership in Communication
Digital Communications MPPR-705: Content Creation Management: Digital Storytelling
MPPR-755: Digital Communication Strategy
MPPR-785: Social Media for Social Causes
MPPR-850: Social Media
MPPR-855: Digital Campaigns
MPPR-860: Advanced Digital Communication Strategies
MPPR-865: Global Communication in Social Media
MPPR-880: SEO/Search Engine Strategy
Social Impact
MPPR-780: Grassroots Communications
MPPR-785: Social Media for Social Causes
MPPR-825: Communication for International Development
MPPR-865: Global Communication in Social Media
MPPR-875: Environmental Communications
MPPR-885: Speech Writing
MPPR-886: Corporate Influences on Cause Communications
MPPR-900: Cause Consulting: Strategic Communications Planning
MPPR-910: Cause Consulting II: Implementing Communications Plans
