Strategic Marketing, Communications, and New Media
The Master of Professional Studies (MPS) in Sports Industry Management consists of 30 credits (10 courses). A minimum cumulative GPA of 3.00 (solid "B") is required for good academic standing and to be eligible for graduation. In addition to the Ethics and Capstone courses, which are required for all MPS degrees, the MPS in Sports Industry Management requires specific courses for each of its concentrations.
Our Strategic Marketing, Communications, and New Media concentration will help you develop expertise in promoting the sports industry, teams, athletes and events, and in forming media relationships that facilitate the deliverance of news to interested parties. Leverage brands, databases, the Internet, market research, and technology to develop marketing strategy and long-term consumer relationships. Courses include:
Our Strategic Marketing, Communications, and New Media concentration will help you develop expertise in promoting the sports industry, teams, athletes and events, and in forming media relationships that facilitate the deliverance of news to interested parties. Leverage brands, databases, the Internet, market research, and technology to develop marketing strategy and long-term consumer relationships. Courses include:
Program Core:
Applied Ethics in SportsSales Promotion, Licensing and Sponsorship Development in Sports
Social Responsibility and Diversity in Sports
Sports Communications and Public Relations
Sports Digital Media and Consumer Engagement
Sports Leadership and Management
Sports Marketing Strategy
Program Elective:
Internship IInternship II
