Center for Continuing and Professional Education

Marketing

Program Description

The Certificate in Marketing program is designed to give participants the knowledge, skills, and abilities to succeed as marketing professionals. Developed in collaboration with the American Marketing Association - DC and taught by experienced practitioners and academics, the certificate addresses marketing and communication issues in today's evolving and highly competitive business environment. Covering both theory and practice, the core courses emphasize the fundamentals of planning, research, and integration while the electives offer insight into a range of relevant topics applicable to today's rapidly changing marketing landscape.

Program Objectives

  • Develop a sound foundation in contemporary marketing theory and practice
  • Employ quantitative and qualitative research methods to support data-driven decision-making
  • Create comprehensive and targeted marketing plans
  • Align and integrate marketing messaging and campaigns with an organization's strategic objectives
  • Execute a marketing campaign

Designed For

The Certificate in Marketing is ideal for professionals in entry- or mid-level marketing positions seeking a deeper understanding of marketing. Individual courses, and especially the electives, will benefit those in more senior positions seeking to reinforce their expertise in specific areas. In addition, the Certificate in Marketing can assist professionals in becoming a Professional Certified Marketer (TM) , an American Marketing Association program. Students may also be interested in pursuing the Professional Researcher Certification offered by the Marketing Research Association.

Career & Industry Outlook

According to the U.S. Bureau of Labor Statistics Occupational Outlook Handbook, demand for marketing managers will grow by 14% through 2020 (about as fast as average) while demand for market research analysts will increase 41% through 2020 (much faster than average).

Certificate Requirements

To receive the Certificate in Marketing from Georgetown University, students must successfully complete the four (4) required courses and two (2) electives for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. Students must complete the requirements within a two-year period.

  Course Name Course Type CEUs
1 Creating Effective Marketing Plans Required 1.80
2 Marketing Analytics Required 1.80
3 Social, Mobile & Search Marketing Required 1.80
4 Strategic Marketing Intelligence Required 1.80
5 Elective 1 Elective 1.80
6 Elective 2 Elective 1.80
Total 4 Required + 2 Elective Courses   10.80
 

See below for course schedules and registration information.

Program Registration

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal  prior to registration. After your account is created, you will receive a Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart" on the course registration page, logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Program Prerequisites

  • A bachelor's degree or equivalent.
  • No prior knowledge of marketing is expected. However, students with no experience or formal academic training in marketing are required to take Principles of Marketing as the first course.
  • All courses are taught in English. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program..

Program Tuition

Tuition for each course is $895.00. The total cost of the certificate program (six courses) is $5,370.00. Participants pay per course and payment is due at the time of registration. Withdrawals and refunds are processed based on the Withdrawal and Refund policy.

Members of the American Marketing Association are eligible for a 10% tuition discount on each course. To receive the discount email your NetID and AMA membership number to ccpeprograms@georgetown.edufor verification. New students will need to first create an account in My SCS. Your account will be registered as eligible and you may select the AMA discount during the checkout process.

Tuition discounts are only applicable at the time of registration, are not applied retroactively, and cannot be combined.

This program also qualifies for Veterans Affairs Benefits for eligible students.

Tuition Payment Considerations

While non-credit professional certificate programs do not qualify for federal financial aid, prospective students should consider the following for tuition payment:

  • Seek employer funding or reimbursement
  • Enroll in our interest-free payment plan
  • Use Veterans Affairs (VA) Benefits/ GI Bill
  • Apply for a private education loan
  • Take advantage of tuition discounts for alums, groups, and select partner organizations 
  • Register for individual courses over multiple semesters

Program Format & Schedule

Courses meet Friday evenings and Saturdays. Occasionally, courses may meet on weekdays during the day or evening. Generally, all courses are offered each semester, though some courses may be available in the spring or fall semester only. Refer to individual course pages below for schedules.

Program Materials

Most course materials are included in the cost of tuition. Course materials will be distributed in digital format and accessible through Blackboard, Georgetown's learning management system. Students must have a laptop or tablet computer to access course materials.

International Students

A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Non-credit professional certificate programs are classified as part-time education programs. As a result, Georgetown University cannot sponsor international students for student visas (F-1) to enroll in certificate programs. However, prospective international students who enter the U.S. on a valid visa are eligible to enroll in courses. For more about travel visas, please see the section on international students under Frequently Asked Questions.

More Information

For more information or to speak with a program advisor, please send an email to ccpeprograms@georgetown.edu or call 202.687.7000. Interested students are also encouraged to RSVP for an upcoming information session.

 

Required:

Creating Effective Marketing Plans
Marketing Analytics
Social, Mobile and Search Marketing
Strategic Marketing Intelligence

Elective:

Building Strong Brands
Content Marketing
International Marketing Management
Principles of Marketing


Course Schedule

Course Name Semester and Section
Required  Spring 2016Summer 2016Fall 2016
Creating Effective Marketing Plans Enrollment closed
Section 01
Fri, 6:30 PM - 9:30 PM
Jan 08, 2016 to Jan 22, 2016
640 Mass Ave. , C127

Sat, 9:00 AM - 4:00 PM
Jan 09, 2016 to Jan 23, 2016
640 Mass Ave. , C127

Status:
Closed
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Jun 03, 2016 to Jun 10, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Jun 04, 2016 to Jun 11, 2016
640 Mass Ave.

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Oct 28, 2016 to Nov 04, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Oct 29, 2016 to Nov 05, 2016
640 Mass Ave.

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Marketing Analytics Enrollment closed
Section 01
Fri, 6:30 PM - 9:30 PM
Mar 04, 2016 to Mar 11, 2016
640 Mass Ave. , C127

Sat, 9:00 AM - 4:00 PM
Mar 05, 2016 to Mar 12, 2016
640 Mass Ave. , C127

Status:
Open
Not currently scheduled Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Sep 23, 2016 to Sep 30, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Sep 24, 2016 to Oct 01, 2016
640 Mass Ave.

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Social, Mobile and Search Marketing Enrollment closed
Section 01
Fri, 6:30 PM - 9:30 PM
Apr 08, 2016 to Apr 15, 2016
640 Mass Ave. , C127

Sat, 9:00 AM - 4:00 PM
Apr 09, 2016 to Apr 16, 2016
640 Mass Ave. , C127

Status:
Open
Not currently scheduled Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Oct 14, 2016 to Oct 21, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Oct 15, 2016 to Oct 22, 2016
640 Mass Ave.

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Strategic Marketing Intelligence Enrollment closed
Section 01
Fri, 6:30 PM - 9:30 PM
May 06, 2016 to May 13, 2016
640 Mass Ave. , C127

Sat, 9:00 AM - 4:00 PM
May 07, 2016 to May 14, 2016
640 Mass Ave. , C127

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Jul 29, 2016 to Aug 05, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Jul 30, 2016 to Aug 06, 2016
640 Mass Ave.

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Sep 09, 2016 to Sep 16, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Sep 10, 2016 to Sep 17, 2016
640 Mass Ave.

Status:
Open
Elective  Spring 2016Summer 2016Fall 2016
Content Marketing Enrollment closed Not currently scheduled Not currently scheduled
Elective Spring 2016Summer 2016Fall 2016
Building Strong Brands Enrollment closed
Section 01
Fri, 6:30 PM - 9:30 PM
Jan 29, 2016 to Feb 05, 2016
640 Mass Ave. , C126

Sat, 9:00 AM - 4:00 PM
Jan 30, 2016 to Feb 06, 2016
640 Mass Ave. , C126

Status:
Closed
Not currently scheduled Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Nov 11, 2016 to Nov 18, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Nov 12, 2016 to Nov 19, 2016
640 Mass Ave.

Status:
Open
Elective Spring 2016Summer 2016Fall 2016
Principles of Marketing Enrollment closed
Section 01
Fri, 6:30 PM - 9:30 PM
Mar 04, 2016 to Mar 11, 2016
640 Mass Ave. , C221

Sat, 9:00 AM - 4:00 PM
Mar 05, 2016 to Mar 12, 2016
640 Mass Ave. , C221

Status:
Open
Section 02
Fri, 6:30 PM - 9:30 PM
May 06, 2016 to May 13, 2016
640 Mass Ave. , C221

Sat, 9:00 AM - 4:00 PM
May 07, 2016 to May 14, 2016
640 Mass Ave. , C221

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Jun 17, 2016 to Jun 24, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Jun 18, 2016 to Jun 25, 2016
640 Mass Ave.

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Nov 11, 2016 to Nov 18, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Nov 12, 2016 to Nov 19, 2016
640 Mass Ave.

Status:
Open
Elective Spring 2016Summer 2016Fall 2016
International Marketing Management Enrollment closed
Section 01
Fri, 6:30 PM - 9:30 PM
Apr 22, 2016 to Apr 29, 2016
640 Mass Ave. , C225

Sat, 9:00 AM - 4:00 PM
Apr 23, 2016 to Apr 30, 2016
640 Mass Ave. , C225

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Jul 08, 2016 to Jul 15, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Jul 09, 2016 to Jul 16, 2016
640 Mass Ave.

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Oct 14, 2016 to Oct 21, 2016
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Oct 15, 2016 to Oct 22, 2016
640 Mass Ave.

Status:
Open
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