Marketing

The Certificate in Marketing curriculum will be changing on September 1, 2014. For more information, please review the Marketing Curriculum Articulation Document.


Program Description

The Certificate in Marketing program is designed to give participants the knowledge, skills, and abilities to succeed as marketing professionals. Developed in collaboration with the American Marketing Association - DC and taught by experienced practitioners and academics, the certificate addresses marketing and communication issues in today's evolving and highly competitive business environment. Covering both theory and practice, the core courses emphasize the fundamentals of planning, research, and integration while the electives offer insight into a range of relevant topics applicable to today's rapidly changing marketing landscape.

Program Objectives

  • Develop a sound foundation in contemporary marketing theory and practice
  • Employ quantitative and qualitative research methods to support data-driven decision-making
  • Create comprehensive and targeted marketing plans
  • Align and integrate marketing messaging and campaigns with an organization's strategic objectives
  • Execute a marketing campaign

Designed For

The Certificate in Marketing is ideal for professionals in entry- or mid-level marketing positions seeking a deeper understanding of marketing. Individual courses, and especially the electives, will benefit those in more senior positions seeking to reinforce their expertise in specific areas. In addition, the Certificate in Marketing can assist professionals in becoming a Professional Certified Marketer (TM) , an American Marketing Association program. Students may also be interested in pursuing the Professional Researcher Certification offered by the Marketing Research Association.

Career & Industry Outlook

According to the U.S. Bureau of Labor Statistics Occupational Outlook Handbook, demand for marketing managers will grow by 14% through 2020 (about as fast as average) while demand for market research analysts will increase 41% through 2020 (much faster than average).

Certificate Requirements

To receive the Certificate in Marketing from Georgetown University, students must successfully complete the four (4) required courses and two (2) electives for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. Students must complete the requirements within a two-year period.

Program Registration

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portalprior to registration. After your account is created, you will receive a Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart" on the course registration page, logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Program Prerequisites

  • A bachelor's degree or equivalent.
  • No prior knowledge of marketing is expected. However, students with no experience or formal academic training in marketing are required to take Principles of Marketing as the first course.
  • All courses are taught in English. Students must be comfortable reading, writing, speaking and listening in English, the language of instruction.

Program Tuition

Tuition for each course is $895.00. The total cost of the certificate program (six courses) is $5,370.00. Participants pay per course and payment is due at the time of registration. Withdrawals and refunds are processed based on the Withdrawal and Refund policy.

Members of the American Marketing Association are eligible for a 10% tuition discount on each course. To receive the discount email your NetID and AMA membership number to ccpeprograms@georgetown.edufor verification. New students will need to first create an account in My SCS. Your account will be registered as eligible and you may select the AMA discount during the checkout process.

Tuition discounts are only applicable at the time of registration, are not applied retroactively, and cannot be combined.

This program also qualifies for Veterans Affairs Benefits for eligible students.

Tuition Payment Considerations

While non-credit professional certificate programs do not qualify for federal financial aid, prospective students should consider the following for tuition payment:

  • Seek employer funding or reimbursement
  • Enroll in our interest-free payment plan
  • Use Veterans Affairs (VA) Benefits/ GI Bill
  • Apply for a private education loan
  • Take advantage of tuition discounts for alums, groups, and select partner organizations 
  • Register for individual courses over multiple semesters

Program Format & Schedule

Courses meet Friday evenings and Saturdays. Occasionally, courses may meet on weekdays during the day or evening. Generally, all courses are offered each semester, though some courses may be available in the spring or fall semester only. Refer to individual course pages below for schedules.

Program Materials

Most course materials are included in the cost of tuition. Course materials will be distributed in digital format and accessible through Blackboard, Georgetown's learning management system. Students must have a laptop or tablet computer to access course materials.

International Students

Non-credit professional certificate programs are classified as part-time education programs. As a result, Georgetown University cannot sponsor international students for student visas (F-1) to enroll in certificate programs. However, prospective international students who enter the U.S. on a valid visa are eligible to enroll in courses. For more about travel visas, please see the section on international students under Frequently Asked Questions.

More Information

For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to ccpeprograms@georgetown.edu, or call 202.687.7000. Interested students are also encouraged to RSVP for an upcoming information session.

 

Required:

Creating Effective Marketing Plans
Marketing Analytics
Social, Mobile and Search Marketing
Strategic Marketing Intelligence

Elective:

Building Strong Brands
Content Marketing
Customer Strategy and Business Development
Integrated Marketing Communications
International Marketing Management
Principles of Marketing
Product Development
Viral Marketing: Creating Buzz


Course Schedule

Course Name Semester and Section
Required Fall 2014Spring 2015Summer 2015
Strategic Marketing Intelligence Enrollment closed
Section 01
Fri, 6:30 PM - 9:30 PM
Dec 05, 2014 to Dec 12, 2014
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Dec 06, 2014 to Dec 13, 2014
640 Mass Ave.

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
May 01, 2015 to May 08, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
May 02, 2015 to May 09, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Jul 31, 2015 to Aug 07, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Aug 01, 2015 to Aug 08, 2015
640 Mass Ave.

Status:
Open
Required Fall 2014Spring 2015Summer 2015
Creating Effective Marketing Plans Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Jan 09, 2015 to Jan 23, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Jan 10, 2015 to Jan 24, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Required Fall 2014Spring 2015Summer 2015
Marketing Analytics Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Feb 27, 2015 to Mar 06, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Feb 28, 2015 to Mar 07, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Required Fall 2014Spring 2015Summer 2015
Social, Mobile and Search Marketing Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Mar 27, 2015 to Apr 10, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Mar 28, 2015 to Apr 11, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Elective Fall 2014Spring 2015Summer 2015
Content Marketing Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Jan 30, 2015 to Feb 06, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Jan 31, 2015 to Feb 07, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Elective Fall 2014Spring 2015Summer 2015
Product Development Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Jan 30, 2015 to Feb 06, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Jan 31, 2015 to Feb 07, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Elective Fall 2014Spring 2015Summer 2015
International Marketing Management Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Feb 13, 2015 to Feb 20, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Feb 14, 2015 to Feb 21, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Elective Fall 2014Spring 2015Summer 2015
Principles of Marketing Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Feb 27, 2015 to Mar 06, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Feb 28, 2015 to Mar 07, 2015
640 Mass Ave.

Status:
Open
Section 02
Thu, 6:30 PM - 9:30 PM
Apr 16, 2015 to May 21, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Elective Fall 2014Spring 2015Summer 2015
Building Strong Brands Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Mar 13, 2015 to Mar 20, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Mar 14, 2015 to Mar 21, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Elective Fall 2014Spring 2015Summer 2015
Customer Strategy and Business Development Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Apr 17, 2015 to Apr 24, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Apr 18, 2015 to Apr 25, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
Elective Fall 2014Spring 2015Summer 2015
Viral Marketing: Creating Buzz Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
Apr 17, 2015 to Apr 24, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
Apr 18, 2015 to Apr 25, 2015
640 Mass Ave.

Status:
Closed
Not currently scheduled
Elective Fall 2014Spring 2015Summer 2015
Integrated Marketing Communications Enrollment closed Not currently scheduled
Section 01
Fri, 6:30 PM - 9:30 PM
May 15, 2015 to May 22, 2015
640 Mass Ave.

Sat, 9:00 AM - 4:00 PM
May 16, 2015 to May 23, 2015
640 Mass Ave.

Status:
Open
Not currently scheduled
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