XCPD-760 - Using Social Media Tools Effectively

Delivery Options Online

Course Description

In this introductory-level course, students will learn the basic features and terminology associated with the most prominent social media tools. They will analyze how social media serves as listening and outreach tools for building brand awareness, promoting products, sharing content, and reaching target audiences. Through an investigation of new and emerging tools, students will develop skills to determine the tools that are best suited to meet their goals and reach their intended audience. Students will have the opportunity to create and present a written recommendation for the effective use of a social media tool of their choosing.

Course Objectives

At the end of this course a student should be able to:

Level-set for the social media management program
Describe the basic features and functionality of the mostly commonly used social media tools
Identify techniques to integrate social media into communication and marketing practices within an organizational structure
Choose a collection of tools that are suited to context, scope and audience
Assess a potential platform in terms of how it may fit the goals of your organization

Applies Towards the Following Certificates

Certificate in Social Media Management : Required

Enroll Now - Select a section to enroll in

XCPD-760 - 101

Summer 2024 Non-Credit

Available

Online

Jun 03, 2024 to Jun 09, 2024

7.0

Tuition non-credit

$699.00

Section Notes

Welcome to Online Learning -

Course materials can be accessed on your own time within the set time frame of the course
Your experience is typically self-guided
Materials may include text-based lecture notes, self-guided interactive learning modules, or pre-recorded lectures and podcasts
Complete assignments based on your understanding,
Gives you the chance to review information, take notes, and practice retention without concern over the speed of a lecture or the pace of your classmates.
Shape your learning experience based on your needs as opposed to the tempo of the classroom.