Devi Mahadevia

Devi Mahadevia is Facebook’s Live Sports Programming Lead, where she is driving the companys efforts to redefine the live-viewing experience for the world’s largest community of sports fans.

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Devi Mahadevia is Facebook’s Live Sports Programming Lead, where she is driving the company's efforts to redefine the live-viewing experience for the world’s largest community of sports fans. After more than a decade in the sports world, with stops at the National Football League (NFL), National Hockey League (NHL), and Comcast, Devi's mission is to harness the power of sports to build products that bring communities closer together. By amplifying real-time social interactions around live sporting events on Facebook, Devi has been able to grow the global fan bases of sports like Major League Baseball (MLB), Champions League soccer, World Surf League, CrossFit, World Wrestling Entertainment, and more. As the first woman on Facebook's Sports Partnerships team in 2014, she spearheaded strategic initiatives with the global sports leagues -- including the NFL, the National Basketball Association, and the Premier League -- across Facebook, Instagram, Messenger and Oculus. Prior to Facebook, Devi was the Director of Corporate Development at the NFL, where she supported the launch of the league’s media and technology investment fund and built new revenue streams through opportunities such as mobile streaming apps in all NFL stadiums. At the NHL, Devi was the Director of Digital Business Development and Social Media strategy, overseeing content licensing and distribution across all digital media platforms. Devi was introduced to the sports industry while at Comcast Interactive Media, where she developed digital media product strategies for regional sports networks. Before entering the sports world, Devi began her career in various operations roles at the aerospace and defense company Lockheed Martin, supporting the country's national security and intelligence agencies. Devi holds an MBA from the Wharton School of Business and a BS from the University of Maryland College Park.