Career Management Course Prepares PRCC Students for Success


Georgetown’s Master of Professional Studies in Public Relations & Corporate Communications (PRCC) is continuing to expand its award-winning program with the launch of a professional development course on career planning and management strategies.

A Customized Approach to Career Planning
The Strategic Career Planning & Management course guides students through the process of developing a strategic career plan while teaching them the skills and strategies they need to successfully implement the plan and achieve their goals. Launched as a pilot program in Spring 2014, the non-credit course is designed to prepare students for success in their career pursuits, both now and in the future. The course is available to interested students at no charge, with the requirement that those who enroll must wholly commit to the class—through participation, attendance, and assignments—in order to garner the full benefits of the experience.

Valuable Skills For Now & Forever
Taught by Executive Coach and Career Consultant Sondra Levitt, the class features a dynamic mix of workshops, readings, and assignments to provide students with a comprehensive set of career planning and management strategies. Throughout the course, students also learn how to improve their marketability and create a compelling personal brand through career and personality assessments, coaching sessions, and self-marketing plans. By the end of the course, students will have their own customized career toolkit with items such as a strategic career plan and an accomplishments-based resume and cover letter.

Success Tips From the Pros
The course culminated with a career panel and networking event held on April 22, 2014. Students heard from a selection of talented communications leaders who brought a diverse range of experience and expertise to the discussion:

Rachel Caggiano, Executive VP North America Head of Content, Ogilvy PR
George W. Thompson, Partner, Banner Public Affairs
Carrie Martin Munk, Chief Communications & Marketing Officer, ALS Association
Elizabeth Taylor, Senior Account Director, AKQA

“We selected these panelists because they are all breakout leaders within different areas of the communications field,” said Senior Associate Dean Denise Keyes. “They are also all in positions to hire within their respective companies, so we wanted them to not only share their personal success stories, but also educate our students on what they look for in candidates.”

Panelists shared their individual career experiences while weighing in on emerging industry trends and offering practical advice on topics such as work habits, career paths, and personal growth. Throughout the event, attendees were encouraged to join in on the discussion via Twitter using the hash tag “#PRCAP.”

A reception followed the career panel, where students had the opportunity to network with panelists and apply the skills they learned throughout the course.

The Strategic Career Planning & Management course is offered to students in the PRCC and Journalism programs on a first come, first served basis each semester. For more information on the course, review the syllabus here.

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